Scenario Planning in Organizations: How to Create, Use, and Assess Scenarios (Organizational Performance) Review

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Scenario Planning in Organizations: How to Create, Use, and Assess Scenarios (Organizational Performance) ReviewIn light of the economic, political, environmental and social uncertainty in the world right now, Scenario Planning in Organizations is certainly timely for organizations trying to better understand strategic options. Chermack's book is theory grounded with a strong emphasis on practical application. Laying out the history, purpose and value of scenario planning, he provides a clear five-phase process for developing scenarios with a unique emphasis on measuring results. The book is clear, logical, content rich and well-researched. Like a "how-to" guide for internal and external practitioners, Chermack nicely balances the context of scenario planning with useful tools like case studies, models, surveys and checklists. Whether you are an executive looking to better navigate through today's uncertainties or a practitioner looking to build your toolkit, this book is a must read.Scenario Planning in Organizations: How to Create, Use, and Assess Scenarios (Organizational Performance) OverviewScenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment.This book is the most comprehensive treatment to date of the scenario planning process. Unlike existing books it offers a thorough discussion of the evolution and theoretical foundations of scenario planning, examining its connections to learning theory, decision-making theory, mental model theory and more. Chermack emphasizes that scenario planning is far more than a simple set of steps to follow, as so many other practice-focused books do—he addresses the subtleties and complexities of planning. And, unique among scenario planning books, he deals not just with developing different scenarios but also with applying scenarios once they have been constructed, and assessing the impact of the scenario project.Using a case study based on a real scenario project Chermack lays out a comprehensive five phase scenario planning system—project preparation, scenario exploration, scenario development, scenario implementation and project assessment. Each chapter describes specific techniques for gathering and analyzing relevant data with a particular emphasis on the use of workshops to encourage dialogue. He offers a scenario project worksheet to help readers structure and manage scenario projects as well as avoid common pitfalls, and a discussion, based in recent neurological findings, of how scenario planning helps people to overcome barriers to creative thinking. "This book is about action and performance. Compelling and thoroughly researched, it offers every business executive a playbook for including uncertainty in the organizational change process and driving competitive advantage".-- Tim Reynolds, Vice President, Talent and Organization Effectiveness, Whirlpool Corporation

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