osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. Review

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osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. ReviewLet's be clear about one thing. The book is not about running a general purpose website that is selling things. It pertains to those sites using the osCommerce software. This provides a programmatic framework with features needed by many small commercial websites.
But it turns out that several key sections of the book do offer advice germane to anyone wanting to sell on the web. One topic is whether you should join various organisations that will certify your website as reputable. Truste, BBBonline, VeriSign, GeoTrust and others are mentioned. These let you put a seal (a clickable image) on your webpages. So that if a reader clicks on it, it will go to that organisation's server and popup a page attesting that your website is an accredited member. The book's coverage of the top companies offering such certifications is good. Another topic well covered is how to provide search results from searches done within your database of products. Here, osCommerce naturally comes with an internal search option.
Search Engine Optimisation is another topic extensively discussed. This is where you try to get your webpages listed as prominently as possible in the (free) results of major search engines. Tips are given, including how to avoid getting blacklisted by the search engines for being an SEO spammer. (Naughty, naughty!)
Unfortunately, a failing of the book is a poorly done index. For example, on the subject of certificates, SSL, seals or any of those certifying organisations, there simply are no entries in the index. Another example is the omission of link farms or spam from the index, even though these are discussed in the text.osCommerce Webmaster's Guide to Selling Online: Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. OverviewPractical techniques and proven strategies to increase online sales: learn from an expert! This book is for anyone administering a small/medium sized osCommerce site. This book is for anyone administering an osCommerce site, including webmasters, content managers, store owners, and marketing managers, who do not need to understand PHP or MySQL to benefit from this book. The tips and techniques described in this book can be applied to any small, medium sized e-commerce site. This is not an implementation guide; developers implementing osCommerce-based e-commerce sites would benefit from reading Deep Inside osCommerce: The Cookbook.

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How to Do Everything NetObjects Fusion 11 Review

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How to Do Everything NetObjects Fusion 11 ReviewHow to Do Everything: NetObjects Fusion 11 I can't tell you how long I've waited for a good user's guide to Netobjects Fusion, my favorite HTML editor. Each year the software has gotten more powerful; each year the written documentation has grown more sparse. With the introduction of Netobjects Fusion 11, I was at the end of my patience with fighting the glitches between Windows Vista and Netobjects Fusion 10. I had reviewed the users' groups, the software's online documentation, and performed several searches for reviews and comments about the new version. I actually decided to upgrade only because David Plotkin's book was available, which was a wise choice. It's a pleasure to read, easily understandable to a novice user or an experienced website developer. For me, it was written at just the right level as there were some of the newer, more sophisticated functions within Fusion that I wanted to work with but didn't want to plow through the documentation offered, such as data base publishing, using Flash, Java, and ActiveX. Even simple things in Netobjects now have so many options that it is invaluable to have a guide with good graphical images accompanying the text so you get a complete picture without having to work with your software and the book at the same time. Especially valuable are the handy tips and tricks that appear throughout the text as "Notes" that cover little shortcuts, alternate choices, and warnings. There is also a companion website, which is a big asset. If you have waited for a good basic user's guide to Netobjects Fusion, this is a good place to start. It will not only explain the latest Netobjects Fusion 11, but if you have been somewhat lax in keeping up with the new bells and whistles of the software as it's developed, this book will bring you up to date.How to Do Everything NetObjects Fusion 11 Overview
Design custom web sites with NetObjects Fusion 11

Get up and running quickly on the latest version of the complete, do-it-yourself web site design software. How to Do Everything: NetObjects Fusion 11 explains how to navigate the interface, configure the toolbars and panels, create web sites and pages, position and format text, and include graphics and audio. You'll get tips for designing and structuring your site, and adding advanced functionality, such as search capability, site mapping, forms, FAQs, Guestbooks, and security. Design, develop, publish, and manage your NetObjects Fusion 11 web site with ease using this hands-on guide.

Build a web site template and pages
Add text, graphics, and audio
Work with tables and objects
Establish site look and feel with SiteStyles
Set up site navigation and build hyperlinks
Create a photo gallery
Customize your site with Flash, Java, and ActiveX
Collect data with forms
Set up Frequently Asked Questions and Guestbooks
Create advanced functionality with custom components
Publish your site to the web


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