The Power of Corporate Communication: Crafting the Voice and Image of Your Business Review

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The Power of Corporate Communication: Crafting the Voice and Image of Your Business ReviewArgenti and Forman have written an outstanding book on how companies can use communications as an essential part of business strategy. The authors have researched the book impressively, suggesting numerous examples for the ideas they present. As such, it is practical, yet still grounded in some core ideas on how people communicate, persuade others, and manage PR for strategic ends.
I am not a PR professional, but it is easy to see how people can use this book. Argenti and Forman's ideas on reputation, image management, and branding are valuable for managers in marketing, corporate communications, and investor relations. Their ideas on integrating communications with strategy will be useful for anyone running a business who has been too busy to think about how outsiders actually perceive their companies. Reading the book in light of the almost daily barrage of reputation and communications challenges leaders and companies face - think Trent Lott - just brings home how useful their ideas can be.The Power of Corporate Communication: Crafting the Voice and Image of Your Business Overview
Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking Corporate Communication­­The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.


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