Scenario Planning: Managing for the Future Review

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Scenario Planning: Managing for the Future ReviewI bought this and the Van Der Heijden book together and found this book very frustrating to read. There is some good practical writing in the first section of the book, which describes the basics of scenario planning and how scenario planning and strategic planning work together. If this is where the book stopped, it would have rated much higher. The rest of the book is almost a total write-off though.
The examples and case studies read like a patched-together compilation of other people's writings. There are huge differences in style, voice, and detail which make the examples difficult to compare and contrast. Actually, it makes them difficult to read. The balance of the book would really have benefitted from a re-write and some further research into the examples and case studies.
If you are interested in developing and using scenarios check out the Van Der Heijden book - "Scenarios - the Art of Strategic Conversation." Also, "the Art of the Long View" by Peter Scwartz is a great introduction to developing and using scenarios.Scenario Planning: Managing for the Future OverviewScenario planning has received much top-level interest in the corporate sector as a way of realistically assessing the long-term future. Yet seldom are line managers included in initiatives, even though their exposure to customers and competitors means they often pick up subtle signals that are the first alert of changes to the operating environment. By exposing line managers to alternative scenarios, organizations can reduce the risk of ignoring the small environmental changes that are the advance warning for major discontinuities. Now completely updated in a new edition, the message of this practical, hands-on guide is that scenarios are not predictions or forecasts, but powerful weapons in managing the uncertainties of the future. Taking a conceptual rather than mathematical approach, it includes a wealth of case studies, checklists, early indicators and examples.

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