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The Stakeholder Strategy: Profiting from Collaborative Business Relationships ReviewThis book is essential reading not only for community relations managers but for any corporate manager responsible for corporate strategy and for developing relationships with a company's key stakeholders. Svendsen provides a practical, easy-to-follow, step-by-step approach to all phases of building collaborative relationships. The book is filled with useful tools, practical tips, case vignettes and charts that summarize key points. The author discusses the critical role of both implicit and explicit "contracts" between stakeholders and companies and emphasizes relationship building as a corporate-wide responsibility. She sees reputation as critical to corporate success and trust as the most important ingredient in building positive stakeholder relations. And, she focuses on the importance of preparing an organization for relationship building by developing a social mission and creating structures and policies that support collaborative relationships with both external and internal stakeholders.The Stakeholder Strategy: Profiting from Collaborative Business Relationships OverviewIn today's networked, highly competitive, and global economy, value is created collaboratively between a company and its stakeholders -- employees, investors, customers, suppliers, and communities. "The Stakeholder Strategy" presents a new approach to management that is focused on collaboration. It addresses concernes aobut the bottom line (can collaboration increase profits?) and societal pressures to improve overall quality of life. It also includes a practical step-by-step guide, which companies can use to forge a network of powerful and profitable collaborative stakeholder relationships.Want to learn more information about The Stakeholder Strategy: Profiting from Collaborative Business Relationships?
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