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The Self-Promoting Musician (Music Business) ReviewBack in my Berklee days I attended a course with Peter entitled "Entrepreneurship" which opened my eyes to issues regarding both making music and doing business. It taught me that neither of these areas can exist without the other. I am still using the material and resources Peter handed out on this course and I am very excited that all this information and a lot more is now available in this excellent book.A quick look through the pages gives you an impression of its well-organised structure and the incredible amount of resources that it contains. The book gives you an in-depth yet easily accessible look at the music industry, business planning, copyright, PR, demo production, gigs, media, radio stations, etc..... really, all you need!
As the Internet is about to change the entire music industry I am pleased that Peter devotes an entire section to this medium and how musicians use it for promotion. This is underlined by the most helpful list of books, magazines, associations and web sites I have come across.
Go, get it!The Self-Promoting Musician (Music Business) OverviewTake charge of your career with these do-it-yourself strategies for independent music success! Peter Spellman, the Director of the Career Development Center at Berklee, gives tips on how to: write a business plan, create press kits, use the Internet to boost your career, customize your demos for maximum exposure, get better gigs and airplay, network successfully, and create the industry buzz you need to succeed. A must-read for every aspiring musician!
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