The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market Review

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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market ReviewI bought three books on web 2.0 and social marketing. This was the worst of the three.
First it repeats things over and over, as in the book is 400 plus pages and it could easily have covered what she had s original in about 100 pages, many chapters started of with or stated basically the same thought in different words.
The up side is if you are part of a large corporation it can offer some good insights.
The downside if you are a small company or individual marketer, it's not going to help all that much. Yes some of the big corporation case studies can be transferred to a small company but again between the repetitious nature of the book, cute little acronyms it tries to put forth and lack of scalability the books overall isn't useful.
I was and am very surprised so many people in these reviews feels she *gets it* or that the book is filled with great information. For me it usn't at all enlightening except for a few points. Most of it was information that other books cover in much better detail and with much better understanding.
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market Overview"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind."—Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution"It's no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly—The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that."—Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School"Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success."—Anne Holland, Founder, MarketingSherpa IncUse ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable ResultsFor every marketer, strategist, executive, and entrepreneurToday, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools—and using them to maximize revenue and profitability.Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You'll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more.Includes information, case studies, and working examples for next generation marketing strategies such as:• Social networks with virtual environments, including Second Life• Online communities including Facebook• Viral Marketing and eNurturing• Serious Gaming• Widgets• Wikis• Blogging, including Twitter• RSS• Podcasting• VideocastingWhether you're a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies—now, and for years to come.Sandy Carter's breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don't forget the Technology!BONUS Content Available Online:Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels.==================================Table of ContentsIntroductionA: Analyze Here, There, and EverywhereChapter 1: Listening and Analyzing in the Global WorldChapter 2: Segmentation in Action: The Nortel CaseChapter 3: Globalization: Lenovo, Google, Unilever, and IBMN: Nail the StrategyChapter 4: Fish Where the Fish Are and Use the Right BaitChapter 5: Relevance and Roles: Forrester ResearchChapter 6: Lightly Branded: EepyBird, The Coca-Cola Company, and MentosChapter 7: Corporate Social Responsibility: IBM's Project Green and Marks & SpencerG: Go-to-MarketChapter 8: Break Through the NoiseChapter 9: Influencer Value: The IBM Case StudyE: Energize the Ecosystem and MarketChapter 10: The New VesselsChapter 11: Energize the Channel with Communities: OMG, Adobe and Rubicon Consulting, and Harley-DavidsonChapter 12: Virtual Environments: The Coca-Cola Company and IBMChapter 13: Widgets: The Use of Widgets at IBMChapter 14: Blogs: Midwest Airlines and IBMChapter 15: Serious Gaming: IBM's Innov8L: Leads and RevenueChapter 16: Show Me the Money: A Discussion with Google, the Marketing Leadership Council, and MarketingNPVChapter 17: Innovation, Engagement, and Business Results: adidas Group, ConAgra Foods, and TellabsChapter 18: Marketing Dashboards: IBM CognosS: Scream Through TechnologyChapter 19: Screaming World ChangesChapter 20: Technology Matters: IBM, Staples, Dell, and MyVirtualModelPutting It All TogetherChapter 21: End-to-End Example: IBM WebSphere and the SOA Agenda, Prolifics, and Ascendant TechnologyChapter 22: The Top 10 Don'ts and the Marketing Organization of the FutureThe following materials can be found on the companion Web site at ibmpressbooks com/angels:Online 1: Relationship and Word of Mouth: RackspaceOnline 2: Personal BrandingOnline 3: National Environmental Policy Act


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Creating Your World: The Official Guide to Advanced Content Creation for Second Life Review

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Creating Your World: The Official Guide to Advanced Content Creation for Second Life ReviewThis book did not turn out to be the resource I thought it would be. It's little more than a re-hash of "The Official Guide." Everything is dealt with as an introduction to the subject, even though much of the information can be found in the previous book. Few topics are dealt with in any depth except LSL scripting. Unfortunately the scripting section is quite obviously written by a programmer who is not a teacher. Many assumptions are made about the level of knowledge of the reader who needs a previous grounding in Java or C++ to understand what the author is talking about.
Overall, this book would be fine as a stand alone, but it is NOT a companion to the Official Guide. Nor is it useful as a guide to actually making things in second life. The reader is, instead, merely given a gloss of what is possible and then sent off to experiment on his own. As much or more can be learned through in-world tutorials, web sites and You-Tube videos (which are a far better resource for learning what this book purports to teach).
If you're really interested in becoming a designer or builder in second life, this book is not your guide.Creating Your World: The Official Guide to Advanced Content Creation for Second Life OverviewEnrich your virtual existence by mastering the techniques and tactics the experts use to create jaw-dropping SL content—everything from buildings and vehicles to clothing, landscapes, and animations. This official, exclusive guide from a team of Second Life content-creation experts was written with the full support of Linden Lab and features in-depth instructions for creating beautiful content and putting it to work in-world. It's both a practical, step-by-step guide and a creative session with some of the most artistic and talented minds in the Second Life community. CD included.

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Scripting Your World: The Official Guide to Second Life Scripting Review

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Scripting Your World: The Official Guide to Second Life Scripting ReviewAesthetically, I personally found this book is very well laid out, colourful and easy on the eyes. It contains many screenshots and even explanatory diagrams. The structure allows the advanced LSL scripter to scan read to use the book as a decent reference and is complete with keyword indexes in the appendices. All levels of LSL scripters will enjoy the side notes on many pages that explain the aspects being discussed in more detail and gives build notes and useful tips.
The content of the book itself starts with a decent introduction to the LSL scripting language. It gives seasoned programmers the information they need to get started and yet at the same time provides detailed explanations of the syntax for beginners to begin to understand.
The book goes on to cover many various examples with detailed explanations, achieving what I feel is a nice balance with the amount of example code to theory. To take one chapter as an example, it explains the settings of vehicle parameters, handling input controls from the user and setting the position and rotation of the viewer's camera plus example code to get started with. It is enough to get going on scripting a vehicle in LSL. Advancements in this area would come from experimentation by the LSL scripter herself and by reading the book's tabulated explanations of all the vehicle parameters and functions. The side notes in this chapter include a useful time-saving warning when combining two of the mechanisms for moving objects and also a note on other scripts to look out for in world and even a link to a wiki that hosts complete sailboat scripts.
What I particularly enjoyed about the book was discovering how others have used LSL scripting. I'd fully expect this book to inspire the LSL scripter into creating something that they may not have tried without having had the book to explain the workflow to them.
Overall, a very respectable and professional book. I'm very pleased with the copy I have.
Scripting Your World: The Official Guide to Second Life Scripting OverviewFind complete information about Second Life scripting and gain access to more than 50 previously unpublished ready-to-use scripts in Scripting Your World: The Official Guide to Second Life Scripting. Learn how to script Second Life behaviors, grouped into categories like avatar movement, communications, prim and object control, automation, land control, combat, special effects, environment control and physics, and interacting with the world outside of Second Life. After you read this engaging book, you will possess a solid understanding Linden Scripting Language conventions.

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