Revenue Assurance: Expert Opinions for Communications Providers Review

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Revenue Assurance: Expert Opinions for Communications Providers ReviewAs an industry analyst who has written a few market studies on the telecom revenue assurance and analytics market, I was keen on reading this book, so I had the publisher send me a copy.
I wasn't disappointed. The book reveals hundreds of insights and secrets from the authors' professional careers.
Sadly, most telecom books I've read are fairly tedious because the authors don't guide the reader along. This book is different. While the content is often dense, you don't mind because it's professionally written and sprinkled with helpful analogies, great examples, philosophical musings, and keen advice.
The authors are a group of RA experts, mostly from Europe, the Middle East and South Africa. And the book is really the next logical evolution of the website they all contribute to -- talkRA -- where opinions on the revenue assurance practice are shared.
The late Alfred Hitchcock used to publish anthologies of mystery short stories. The book's structure is like that. It's broken up into many short chapters and one-page snippets, and in that way encourages you to jump around in the book.
In the introduction, we're told, "Don't expect a manual..." While the book does contain many blog articles like you'd see on the website, there are also several sections of the book that dive deep into topics. One particularly good one is a 17-page sub-chapter on "Maturity in the Performance of Revenue Assurance."I'll put it this way: the book is a judicious mix of manual- and blog-like contributions.
With 323 pages of small print type, it took quite some time to write this tome. I did a rough word count and calculated the book contains 40% more words than Harry Potter and the Goblet of Fire (Book 4). In any case, it will take you a few weeks of bedtime reading to get through it.
That's not to say that you can't have fun with the book. In fact, there are several places where the authors lighten up and reward you for reading the chapter on "Understanding Controls". Co-author, David Leshem, wrote some short ones that evoked some chuckles. And Eric Priezkalns' "Which One are You?" piece classifies RA personalities into Hamster, Pioneer, Dead Man Walking and another 6 categories. It's priceless.
This is a great book to explore on your next plane trip, but be sure to bring with you plenty of post-it notes and a small notepad to jot things down in. Enjoyed with a mini-bottle of Burgundy wine, your bliss is assured at 35,000 feet :- )
The book will be useful to RA novices as well as seasoned RA pros looking to hear the opinions of their peers. And this is definitely must reading for software and services vendors in revenue assurance, particularly the salespeople who need anecdotes and an understanding of an RA manager's points of pain. It's all here.
Revenue Assurance: Expert Opinions for Communications Providers OverviewThis cutting-edge reference represents a new phase in the talkRA project-an initiative dedicated to improving the discipline of revenue assurance (RA) for communication providers. From blog to podcasts and now a book, the project offers a platform for a select group of RA experts to share ideas and best practices in revenue assurance, revenue management, business intelligence, and fraud prevention in telecommunications and other industries. Drawing on the expertise and insights of some of the leading minds in RA, Revenue Assurance: Expert Opinions for Communications Providers supplies high-powered ideas and techniques for the effective management, planning, strategy formulation, and measurement of RA performance. Presented as a series of articles on current and emerging topics of interest, it provides extensive and multi-faceted guidance to help readers move up the scale from basic checks to optimizing performance.Covers the fundamentals of revenue assuranceExplains the relationship between revenue assurance and fraud management and how revenue assurance sits within the wider context of enterprise risk management and the control environmentProvokes readers to think of creative ways to adapt RA to the needs of their business, whether they are initiating the RA process or seeking to take an established RA function to the next levelShows how to measure the financial benefits delivered by the RA team and how to appraise the RA maturity of the whole businessIllustrates how to perform root cause analysis through Q&A discussion of how top experts deal with a variety of leakagesIdentifies trends in how RA techniques are changing, and links these to developments in tools and technologyEntertains through sympathetic and sometimes irreverently humorous observations about the working life of an RA practitionerThe book provides an analysis of the drivers for RA products and services, enabling RA suppliers and consultants to compare their competitive offerings with what customers really want and need. Complete with real-world tips and case examples, it supplies the well-rounded understanding that will enable you to best fit the needs of your business and best support its objectives. This book will give you the confidence to determine the most effective and efficient methods to achieve and maintain healthy revenue streams in the ever-changing landscape of electronic communications.Praise for:... draws upon the actual experience of a number of RA professionals-those who have actually lived through the journey, learned from setbacks, and adapted their approaches to determine best practices in the field.-Julian Hebden, Director of Enterprise Information Management, Telstra

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