Everywhere: Comprehensive Digital Business Strategy for the Social Media Era Review

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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era ReviewI just finished this book and it does a great job describing the dynamic now in play at every organization regarding social media. It illustrated how social media is going on a whirlwind tour throughout your organization touching areas I never expected it to touch. It's not like the early days of the internet - where you can hire a bunch of coders, stick them in a corner and have them create your website and do all things web - its much more involved and truly touches "everywhere" in your organization. Because of that you need a comprehensive strategy that will involve the whole organization and leverage the human network and human capital typically trapped in organizations of all sizes. This book does an excellent job of explaining and then illustrating with real world examples how to create a strategy that will unlock the power hidden everywhere in your organization. Excellent read - thank you Larry!Everywhere: Comprehensive Digital Business Strategy for the Social Media Era OverviewPut digital business strategy at the center of your business
Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage.
Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value.
Develop a comprehensive digital strategy for your organization
Put your online business strategy at the center of your customer's experience, and at the heart of everything you do
Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies


The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

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