Implementing the Capability Maturity Model Review

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Implementing the Capability Maturity Model ReviewThe author of this excellent book give a realistic roadmap to achieving CMM levels 2 and 3, which are major hurdles in capability maturity, especially level 2 from a culture-shock point of view.
What makes this book realistic is the way you're lead through the important steps, with a complete focus on what it takes instead of theory. The book starts off with an obligatory overview of the CMM, but quickly segues into the steps needed to attain level 2 (repeatable), which are creating the structures, processes, training program and policies. While each of these are important, I especially like the inclusion of policies because they are necessary to codify goals and are frequently overlooked. This section also includes subcontractor management, which is important for aligning those with whom you are using on projects with your own organizational capabilities. This makes sense because if your organization is repeatable and your subcontractor(s) aren't, then you either need to go shopping for more compatible subcontractors, or get dragged back into ad hoc approaches.
The same approach to graduating to level 3 is used, with slight changes. In the section that covers level 3 the first topic is about focusing on organizational process improvement, followed by an in-depth chapter on defining organization processes. These reflect the key changes between level 2's repeatable goals and level 3's focus on defined processes. After these are clearly and completely explained the same formula - structures, processes, training program and policies - is addressed for level 3.
Following the steps to get to levels 2 and 3, the next section is centered on implementation and assessment. This section prepares you for the assessment process itself, and offers excellent advice on how to get through it. Additional information of value is provided in appendices B (Annotated Level 2 Preassessment Questionnaire) and C (Samples of Level 2 Policies), both of which are provided in PDF format from the book's associated web site.
One key question that needs to be answered: Which is better, this book or CMM Implementation Guide: Choreographing Software Process Improvement by Kim Caputo? My opinion is that both books are equally important and both should be read because they cover two different aspects of attaining CMM levels 2 and above. This book concerns itself with the nuts and bolts of processes, where Caputo's book is more focused on organizational change. I recommend both books, and think that they nicely complement each other.Implementing the Capability Maturity Model OverviewPractical guidelines for an effective implementation of software development processesDesigned to ensure effective software development processes, the Capability Maturity Model (CMM)--North America's leading standard for software development--requires companies to complete five steps, or levels, in the development process. But while it is widely adopted by Fortune 500 companies, many others get stuck at the initial planning stage. Focusing on Levels 2 and 3 of the CMM, this book helps readers to get over the hurdle of the two most problematic areas in this process--the project management and software development steps. It offers clear, step-by-step guidance on how to establish basic project management processes to track costs, schedules, and functionality; how to document, standardize, and integrate software processes; and how to improve software quality.

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Open Source Software: Implementation and Management Review

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Open Source Software: Implementation and Management ReviewThis overview of open source software implementation and management was a great resource for me as a business manager with a technical background who wanted to get a breadth of knowledge on the subject. This book is very comprehensive and contains very up to date information on architectures, design considerations, legal issues, business issues and the history of open source.
I initially tried to gather this type of information online and went through a number of resources and venues, but ultimately decided my time was to valuable and the information available to disparate not to find a good overview. If you are a business or technology manager who is making decisions about directions for your organization and considering open source solutions, this is a great overview of where things are at today.
The book includes a list of web resources regarding open source and for learning more over time. It also includes sample open source licenses to get exposure to the issues regarding licensing.Open Source Software: Implementation and Management OverviewIn 2004/5, over half of IT professionals will be looking at open source, most for the first time. This book provides key tools for System administrators, Network Administrators, IT project managers, and consultants who must evaluate and deploy open source software. This book details open source successes so far, explains which scenarios are the most realistic opportunities now, then gives the details needed to select these solutions, adopt the best tools and practices, introduce them to an organization, implement and manage them. The IT professional can use this book to review opportunities in their organization, evaluate components such as Apache, Linux, and OpenOffice against systems they know, and follow up in detail on their specific interests here and through referred resources.*Deployment scenarios categorized by function and industry*Rules of thumb on where and when open source software is or is not the right choice*Roadmaps for deployment in terms of the components of open source

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The Global Entrepreneur: Taking Your Business International Review

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The Global Entrepreneur: Taking Your Business International ReviewThis is an excellent source for everything from foreign market evaluation to the documentation for your first sale. Well written and enjoyable to read. While startng out in the game of global enterprise, I have a lot of questions. The questions are being answered, plus all the ones I didn't know I needed to ask. The book excites me to pursue the markets. Before hand I thought it would frighten or discourage me, reading about all the work and risk involved. It was encouraging to hear that international business is where to see the world and its cultures, not just a way to increase profits. I plan to use this book as the guide when our company goes global.The Global Entrepreneur: Taking Your Business International OverviewUncovers all of the hidden secrets of doing business in the real world.Provides an ideal personal reference and an invaluable resource for instructors of international trade, training programs, executive education, undergraduate courses, and fast track MBA programs.Softcover. DLC: Export marketing--U.S.

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The Power of Corporate Communication: Crafting the Voice and Image of Your Business Review

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The Power of Corporate Communication: Crafting the Voice and Image of Your Business ReviewArgenti and Forman have written an outstanding book on how companies can use communications as an essential part of business strategy. The authors have researched the book impressively, suggesting numerous examples for the ideas they present. As such, it is practical, yet still grounded in some core ideas on how people communicate, persuade others, and manage PR for strategic ends.
I am not a PR professional, but it is easy to see how people can use this book. Argenti and Forman's ideas on reputation, image management, and branding are valuable for managers in marketing, corporate communications, and investor relations. Their ideas on integrating communications with strategy will be useful for anyone running a business who has been too busy to think about how outsiders actually perceive their companies. Reading the book in light of the almost daily barrage of reputation and communications challenges leaders and companies face - think Trent Lott - just brings home how useful their ideas can be.The Power of Corporate Communication: Crafting the Voice and Image of Your Business Overview
Strategies for clear communication in today's muddled corporate environment

Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking Corporate Communication­­The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.


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Strategic DNA: Bringing Business Strategy to Life Review

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Strategic DNA: Bringing Business Strategy to Life Review
After meeting at Camp David with President Jimmy Carter for several days, President Anwar Sadat of Egypt and Prime Minster Menachem Begin of Israel reached a series of accords. Of course, the news media eagerly awaited a briefing. Finally, the three world leaders emerged and one journalist asked, "After thousands of years of wars between your two countries, how were you able to achieve a peace agreement? Prime Minister replied, "We did what all wise men do. We began at the end." That is precisely what Lawrence Hobbs has in mind when explaining the importance of having a "clarity of purpose" clearly in mind first, before formulating and then executing a strategy. In fact, the clarified purpose (i.e. the ultimate goal) can serve as a vision that guides and informs all efforts to achieve it. That's an important point.
With brilliant use of the "journey" metaphor, Hobbs carefully organizes his material in response to these questions:
Chapter 1: Where do we want to go?
Chapter 2: How do we plan to get there?
Chapter 3: How will we know that we're there?
Chapter 4: What will that look like for each business?
Chapter 5: What will we do to get there? What will we stop doing?
Chapter 6: How will we organize ourselves?
Chapter 7: Who will do it? How much can they spend?
Chapter 8: What exactly must be done?
Chapter 9: How do we get everyone on board?
Chapter 10: Where should be? Where are we? What are we doing about the difference?
Chapter 11: Are we there yet?
Chapter 12: What went wrong? What went right? What should we change?
Note: A summary of these and other key questions (per each chapter) is provided in Figure 0.2 on Page xvii.
Credit Hobbs with identifying the "what" first so that he can then focus most of his (and the reader's) attention on the "how." Whenever appropriate, he also explains the "why." I also appreciate his skillful use of a standard format of five sections by which to organize key points in each chapter: Context, Why Do It?, What to Do, How to Do It, and Summary. These and other reader-friendly devices facilitate, indeed expedite frequent review of the key points later.
With regard to the book's title, Strategic DNA, it suggests that "a company's ambition - its vision and strategy - is first clearly described in a `genome' that includes critical objectives, their relationships, and the achievement targets that give them form. The genome is then proactively used to frame all significant discussions, virulently permeating its way into the details that achieve the vision." In other words, just as no two human beings have the same deoxyribonucleic acid (DNA), a nucleic acid that contains the genetic instructions used in the development and functioning of all known living organisms, no two organizations have the same resources (including people), strengths, weaknesses, and objectives. It would be a fool's errand for anyone to attempt to apply all of Hobbs's recommendations when formulating and then executing a strategy for her or his own organization. That said, the wealth of information and counsel that Hobbs so generously provides in this volume can help to guide and inform those immensely difficult initiatives. Moreover, and of at least as much importance, his knowledge and wisdom can then be of incalculable value during the subsequent process of continuous improvement to ensure that the given objectives are achieved.
This is a brilliant achievement.Strategic DNA: Bringing Business Strategy to Life OverviewThe best managers ensure that the decisions and actions taken by their business are all connected to the same overall strategy. Managers who fail to do so squander time, money, and resources on unimportant tasks, then try to correct the problem with new plans and methods. Some of these solutions are worthwhile in their own right, but they too will inevitably fail if they're not connected to the organization's other decisions and actions. Strategic DNA helps readers build the vital connections their business needs to bring its strategy to life. Author Lawrence Hobbs explains how to unite managerial activities and focus strategies for maximum effect using alignment-building methods that retain the discipline needed to stay on course. Crammed full of insights and tricks of the trade, Strategic DNA is an invaluable guide to making management investments pay off in a strategy that works — and keeps working.

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Design and Launch an Online Travel Business in a Week (Entrepreneur Magazine's Click Starts) Review

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Design and Launch an Online Travel Business in a Week (Entrepreneur Magazine's Click Starts) ReviewI purchased this book hoping that it could provide some insight into the laws surrounding a travel-based business or provide some really helpful insights into building the business, but really this book is less about the travel aspect, and more about the nuts and bolts of building any business and really has little focus on the travel industry in particular.
Even as a setting up your business book, it provides brief overview of what you need to do, but doesn't really dive deep into any particular topic. One topic that I found especially bizarre within the book was about creating your travel website as an e-commerce website and how you could start that business via E-bay -- there's a good part of a chapter dedicated to that, but when I look at the variety of travel websites out there and talk to people in the industry, very few associate travel with an e-commerce website.
Furthermore, the choice of highlighted providers are odd and I've barely heard of some of them and surprised that some of the big players are not even mentioned.
I wouldn't waste your money on this one...Design and Launch an Online Travel Business in a Week (Entrepreneur Magazine's Click Starts) Overview
WWW.(Your Online Travel Business).COMLove travel? Do you enjoy discovering new adventures, finding the best deals, and making plans? Would you like to work with people around the world from the comfort of home?
In the trillion-dollar, worldwide travel and tourism industry, it's easier than ever to tap into your enthusiasm for travel and turn it into your next paycheck. In just one week, discover how to establish your business, create an attractive and functional website, master online marketing tools, partner with qualified providers, and more!
Design an attractive, multi-functional website using inexpensive, turnkey solutions that require no programming knowledge
Tap into the newest travel trends, and choose your specialty and services
Set policies and procedures that satisfy your and your clients' needs
Use easy, automated solutions that work 24/7 to handle requests and payments
Drive traffic using search engine optimization, social marketing, and other online marketing techniques
Boost profits by expanding your offerings

Say Aloha, Bonjour, Hola…to your new business!

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President's Management Agenda: A Balanced Scorecard Approach Review

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President's Management Agenda: A Balanced Scorecard Approach ReviewIf you don't know the history of President's Management Agenda (PMA) and the balanced scorecard issue for government, it relates to a Congressional act a number of years ago that agencies should have meaningful strategies and record whether they meet them. Google the terms, and if you want to know more, this book is for you. (Government Performance and Results Act, GPRA, of 1993). Most agencies (FDA, Medicare, etc etc) have some level of attachment to the PMA and GPRA, though you may have to dig to find it.President's Management Agenda: A Balanced Scorecard Approach OverviewHere is the first-ever guide to using the Balanced Scorecard the powerful approach pioneered by Kaplan and Norton in the private sector to meet the tough requirements of the President s Management Agenda (PMA). Mandated by President Bush, the PMA requires that the Program Assessment Rating Tool (PART) be used to measure all federal programs in five management areas ... * Strategic Management of Human Capital * Competitive Sourcing * Improved Financial Performance * Expanded Electronic Government * Budget and Performance Integration ... along with nine other program areas pertaining to specific agencies. President s Management Agenda: A Balanced Scorecard Approach shows you how to apply today s best balanced scorecard practices in these program areas to make the major performance improvements required by the PMA. You ll find today s most successful techniques, developed in government organizations nationwide. Get a basic understanding of both the President s Management Agenda and the Balanced Scorecard. Learn how major federal organizations are implementing both programs. Discover how to improve the programs in your organization by focusing on the "right" issues. And see the results of your improvement efforts immediately.

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The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs Review

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The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs ReviewI've purchased 6 books on blogging before this one, and none have been as complete a guide. If you're thinking of starting your own blog for your cause, business or organization but have been putting it off due to time constraints or the technology involved, then this is the book for you.
The Secret Power of Blogging covers everything from blog conception to updating to promotion, in a format that is geared in layman's terms and easy to digest.
Well organized with all the tools you'll need to start and maintain your blog successfully, this book will remain an excellent source of reference in your home library long after your blog is up and running.
The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs OverviewBlog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site owner. In July 2006, the Pew Internet & American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well as. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.

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The Rabbi and the CEO: The Ten Commandments for 21st Century Leaders Review

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The Rabbi and the CEO: The Ten Commandments for 21st Century Leaders ReviewThomas Zwiefel is what I would call an Edgewalker. He is a global citizen who has the ability to walk between many worlds in a way that makes a profound difference to all he touches. This book is an example of an Edgewalker book in the way that it bridges ancient wisdom and modern dilemmas. The ancient wisdom of the Ten Commandments has survived because it works for humanity. The Rabbi and the CEO is a book that shows us in very specific ways how to live a life in the corporate world that honors the deepest spiritual values we hold. While based on Judaic tradition, the guidance of this book is valuable for anyone from any faith.
We need more leaders to read this book and to take this message to heart. The world of business is transforming because it must, for all our sakes. The Rabbi and the CEO shows us how to take the steps that will transform our organizations so that our organizations can make a positive difference for the world.The Rabbi and the CEO: The Ten Commandments for 21st Century Leaders OverviewLeadership is in crisis. In the rough seas of a borderless economy, the Internet, and outsourcing in turbulent markets, a seismic shift has changed the game. The days of the Great Man-whether a Churchill or Kennedy, even a Gates or Welch-are numbered. Virtually anyone can lead now. But how do you breed principled leaders for the twenty-first century? Is leadership a matter of DNA, culture, or coaching?The answer can be found in the 3,000-year-old tradition of Judaism. Jews are not called the People of the Book by accident. Torah, Talmud, and Kabbalah hold a powerful amalgam of life-and-death leadership stories and astonishingly practical lessons for twenty-first-century managers. In a unique synergy, Dr. Thomas Zweifel, Swiss Consulting Group CEO, Columbia professor, and author of leadership books like Communicate or Die and Culture Clash, teams up with Rabbi Aaron Raskin, Jewish leader, mensch, and author of Letters of Light, to blend the timeless wisdom of the Ten Commandments with a cutting-edge methodology based on twenty-five years of coaching leaders-a mix that provides winning tools for lasting success.

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The Reactor Factor: How to Handle Difficult Work Situations Without Going Nuclear (Wiley) Review

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The Reactor Factor: How to Handle Difficult Work Situations Without Going Nuclear (Wiley) ReviewThis book is explosive and the best of Marsha Petrie Sue's efforts! The Reactor Factor combines the isotopes of humor, straight-talk, and wisdom into a powerful fusion blast! There is more power between the pages of this book than any self-help career guide on the market. Each particle of knowledge is as basic as any atomic elements, but they are presented in a manner where atomic fusion is created and megatons of energy are safely released.
Her universally sound, "Take it, Leave it or Change it," is advice which can profoundly improve the effectiveness you may acheive when interacting with those who otherwise would cause you to go Nuclear. The formula is simple, but prophetic.
Whether dealing with the human thinking process, satisfying one's boss, presentation skills, or customer service, you can avoid the uncontrollable nuclear chain reacton and a major meltdown, by learning and following the advice Marsha is dispensing here. The atomic particles in The Reactor Factor are your key to energy generation in a safe mode, without radioactive decay.
Get the book. I enjoyed every chapter!The Reactor Factor: How to Handle Difficult Work Situations Without Going Nuclear (Wiley) OverviewHow to encourage personal responsibility and eliminate entitlement at work

Marsha Petrie Sue, MBA, is a renowned professional speaker who addresses, among other topics, the business value of personal accountability at work. When leaders and workers are held personally responsible for their choices, results improve -- and the entitlement mentality is abolished. In The Reactor Factor, Petrie Sue combines her proven lessons on accountability from interviews with key business leaders to help readers understand how to maximize success and turn negative situations into positive business results, whether a leader or employee.

This book shows you how to take charge of your professional future for long-term success. Petrie Sue guides you through the ongoing process of personal development and growth that will guarantee success for your career and organization.

Marsha Petrie Sue is also the author of Toxic People: Decontaminate Difficult People Without Using Weapons and Duct Tape
Teaches you how to make better decisions to achieve your goals
Provides the skills and tactics you need to handle any situation at work
Helps you focus on your strengths and remove blame
Shows you how to learn from the past to improve your professional future

The Reactor Factor is a practical and real-world guide to forging ahead professionally while improving your career, satisfaction, and success.


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Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It Review

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Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It ReviewIf you own a small business (or large one, for that matter) you've heard the buzz about social media. You've been told and told again you NEED to get on it, but you have no idea where to start. Monica Obrien's social pollination is where every business should start. It should be on the desk of every business owner looking to dive into social media, or thinking about hiring someone to do it for them. The book comes armed with relevant case studies, insight from leading experts, and most importantly, step by step guides for beginners (and experts). After reading the book, the reader will answer four important questions:
1) What is social media and how can it be leveraged as a business tool?
2) Is social media right for me? What business objectives can it help MY business achieve?
3) What are the specifics tactics and steps I need to take to accomplish those objectives in a cost-effective, timely manner?
4) How can I track and measure my progress and ROI.
There are many social media books that do a phenomenal job explaining how social media is changing the business world. However most of them stop there, and the reader is left thinking "ok, well, now what?" Monica picks up where those books leave off, by providing actionable tactics and tips business owners can implement immediately after reading.
The book does not tout social media as a cure all solution, like many experts and books seem to do. Instead she encourages readers to think of social media as a business TOOL. The author helps the reader understand the types of goals and objectives they might hope to accomplish, before deciding if social media is worth it for them.
From there, she provides a thorough overview of best practices and specific strategies. It a comprehensive guide book that a marketing team can use to get started right away. At the very least, it can be used to combat any outside social media hires who are charging without adding any real value.
All in all, this is a must read for business owners, marketing professionals, or students looking to understand the next monumental shift in marketing/advertising.Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It OverviewAbout Social PollinationSocial pollination is simply brands and organizations populating social media sites with content to let the message spread further than traditional marketing techniques would allow. In the past, company websites were a place for people to learn about brands; now, people turn to social media sites for this information. In response, companies are creating content that can be shared easily across social platforms. Social pollination is about embracing the power of communities and using it to your advantage.What you will learn in Social Pollination' The 7 business goals social media is best suited for' How to create a social media strategy that makes sense for your business goals' Which specific platforms YOU should build a presence on' The 12 social media success factors and how to optimize them to go viral on any social network' How to create content that people want to share' How publicity and advertising can improve your results' Advanced techniques to measure your social media campaigns' How to build a social media team and optimize your time with social mediaPraise for the Author"Monica knows which social media tools work in every situation." Penelope Trunk, Founder of Brazen Careerist and author of Brazen Careerist: The New Rules for Success"Best-in-class superstar!" Dan Schawbel, author of Me 2.0

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Breakthrough International Negotiation: How Great Negotiators Transformed the World's Toughest Post-Cold War Conflicts Review

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Breakthrough International Negotiation: How Great Negotiators Transformed the World's Toughest Post-Cold War Conflicts ReviewMichael Watkins and Susan Rosegrant--a Harvard Business School professor and a Kennedy School case writer respectively--have written a
book that succeeds on several levels but that is ultimately less powerful than it might have been, probably as a result of trying to serve too
many masters. The authors provide really fascinating accounts of four post-Cold War negotiations--nuclear arms proliferation talks between
the U.S. and North Korea; the Israeli-Palestinian talks leading to the Oslo Accords; the creation of the Gulf War coalition (1991); and the
confrontation between the US (and Europe) and Serbia that led to the Dayton Peace Accords--that each resulted, in their view, in some kind
of major breakthrough, some difficult to achieve result. These accounts are based on what must have been extensive interviews with key
players, who are quoted frequently and who share the concerns and concepts that influenced them. The book would be worthwhile even if
all it contained were these detailed, often thrilling, narratives of several significant recent foreign policy conflicts.
But, in addition, these four negotiations provide the authors with the jump off points for extensive discussions of the personalities involved
and the tactics they used. The book is published by the Program on Negotiation at Harvard Law School, and in many ways it represents an
attempt to bring the Socratic method out of the class room and on to the written page. In parenthetical asides they ask the reader to consider
why certain players took certain actions or how a key decision may have influenced the whole course of events, etc.. As you read, the
authors are virtually present, pushing and prodding (in a helpful way) to make sure that you are conscious of the negotiating ploys that
participants utilize.
Meanwhile, in their own analysis of events, they spell out the four core concepts of what they call "breakthrough negotiation" :
(1) Diagnosing structure
(2) Identifying barriers to agreement
(3) Managing conflict
(4) Building momentum
and seven principles that guide breakthrough negotiators :
(1) Breakthrough Negotiators Shape the Structure of Their Situations
(2) Breakthrough Negotiators Organize to Learn
(3) Breakthrough Negotiators are Masters of Process Design
(4) Breakthrough Negotiators Foster Agreement When Possible But Employ Force When Necessary
(5) Breakthrough Negotiators Anticipate and Manage Conflict
(6) Breakthrough Negotiators Build Momentum Toward Agreement
(7) Breakthrough Negotiators Lead from the Middle
They use innumerable examples to illustrate these concepts and principles and the overall structure certainly provides a framework that
would be useful to anyone involved in negotiations. In this regard, they have produced what will likely be an excellent textbook for use in
the classroom.
So far so good; but the book also seems to be at least partially intended for a wider audience, and here it runs into some difficulties, largely
as a result of the textbook format and of the choice of geopolitical negotiations as a subject matter. As a threshold matter, I don't believe
that these negotiations between nation states hold terribly many lessons for business executives, who are presumably a significant portion of
the intended wider audience, because one or both of the participants in these cases usually lack the option of just ending the negotiation, an
option which is almost always available in the business setting. Coca-Cola can simply decide not to buy Joe's Cola and can walk away, but
Serbia can't really ignore the United States and Western Europe. No businessman, not even a Bill Gates, is ever likely to have the
overwhelming leverage that the U.S. brings to the negotiating table.
The biggest problem though is that if you apply the first of the authors' own core concepts (diagnosing structure) to their chosen four
examples you see that the breakthrough generally occurred prior to, or at, the moment negotiations started. Thus, the actual content of the
Oslo Accords was pretty much insignificant; what really mattered was the implicit admission by the parties that Israel and a Palestinian state
were each realities that the other side needed to cope with. Even today, with the relationship between Israel and the Palestinians at its all
time nadir, they are relatively close to a final accord. Israel will eventually declare a Palestinian state unilaterally and the Palestinians will
be forced to accept the boundaries that Israel imposes. The breakthrough occurred with Oslo when the two sides, just by entering
negotiations, acknowledged each others existence as a political fact.
(...)
Mind you, the authors are so thorough, insightful, and honest that they do discuss many of these issues, even if only tangentially, and they
are forthright in depicting "breakthrough negotiators" as those folks (Richard Holbrooke and James Baker, for example) who keep their eye
on the big picture and don't get distracted by the particulars of agreements. (...)Breakthrough International Negotiation: How Great Negotiators Transformed the World's Toughest Post-Cold War Conflicts Overview

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Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition Review

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Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition ReviewAuthor, speaker, and business owner Lauron Sonnier shows the reader how to become a Marketing Machine, through essential tools needed for success in "THINK LIKE A MARKETER" She provides helpful tips in how to keep clients happy, how to maintain a proper relationship with customers through daily courtesies, and step-by-step guidelines that lead to big profits and lasting success. Her powerful view on implementing good marketing results can entirely change a small business, directing you to stand out in an overcrowded marketplace. I highly recommend this book to all business owners, and marketing professionals. The author provides guidance in how to devise a practical marketing strategy on a financial budget, how to put marketing in action, and how to be prepared to compete. Lauron's marketing ideas are clear, basic, and concise. The author designed this book for entrepreneurs who want to grow and succeed in today's challenging economy, and it is indeed a small business owner's dream-come-true. This book contains a simple marketing approach, is easily understood, and will keep a company growing and thriving. Lauron's entertaining teaching manual will show the reader how to get into a marketing mind-set, through her four secrets to standing out. Be prepared to change how you do business forever, while transforming from hope to success. The author demonstrates the importance of marketing roles and duties, how good performance with customers will have positive results, and the essential key factor of sound client relationships. Along the powerful path to success, Lauron will guide the reader with creativity as she unfolds the mystery of marketing. How to make a great impression for your customers is one of Lauron's golden keys to opening up the door to bigger, and better. Hundreds of readers will benefit from the author's fresh ideas, through the tremendous value this book contains. THINK LIKE A MARKETER: What It Really Takes To Stand Out From The Crowd, The Clutter, and the Competition, belongs on the bookshelf of all marketing professionals. Lauron's practical advice for everyday use will improve, and increase our marketing capability. The author created a gem that will attract new customers, through the guidance of a teacher, who is an expert in successful marketing strategies in today's competitive marketplace.Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition Overview"I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run without this information."--Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston's SBA's Women in Business Champion, 2007Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen?To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.Chock-full of specific examples and proven processes, Think Like a Marketer will teach and show you how to: * Think, act, and communicate like a marketing pro.* Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).* Stand out in a cluttered and overcrowded marketplace.* "Stir the pot" to build and maintain marketing momentum.* Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.With Think Like a Marketer, you'll be prepared to put marketing into action and turn yourself and your business into a marketing machine!Lauron Sonnier is president of Sonnier Marketing & Communications, Inc. (Houston, Texas). She has helped countless companies, managers, and entrepreneurs put marketing into action to grow their businesses on a daily basis. A member of the National Speakers Association, Sonnier presents powerful marketing ideas and strategies to audiences throughout the country. She has been featured in numerous local and national publications. She holds a BS in Communciations and spent 20 years in the marketing trenches, working in television, public relations, and advertising. A Cajun from Louisiana, Sonnier couldn't talk if you tied her hands.

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Business Intelligence Pocket Guide: A Concise Business Intelligence Strategy For Decision Support and Process Improvement Review

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Business Intelligence Pocket Guide: A Concise Business Intelligence Strategy For Decision Support and Process Improvement ReviewI learnt a lot about BI from this book. The real world scenarios are invaluable.
The book is easy to follow and kept my interest throughout.Business Intelligence Pocket Guide: A Concise Business Intelligence Strategy For Decision Support and Process Improvement Overview
The Business Intelligence Pocket Guide steps through the essential elements for creating a successful business intelligence capability in your organisation.

The book will appeal particularly to those in small and mid-cap companies who need practical advice expressed in business terms.

Inside the guide:

3 pillars of a business intelligence strategy
5 essential ingredients of every business intelligence project
6 concise chapters of practical advice

Written for the analyst, executive, manager, and technology professional alike, the Business Intelligence Pocket Guide is a jargon free and vendor neutral introduction to the opportunities and issues common to all business intelligence projects.


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High Impact Learning: Strategies For Leveraging Performance And Business Results From Training Investments (New Perspectives in Organizational Learning, Performance, and Change) Review

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High Impact Learning: Strategies For Leveraging Performance And Business Results From Training Investments (New Perspectives in Organizational Learning, Performance, and Change) ReviewThis book is right-on. It is not training, it's performance improvement. , B & A align how the indiviudal must also contribute if the organization is going to grow.
For those familair with Robinsen's Performance Consulting, HIL will fill in the rest of the puzzle.High Impact Learning: Strategies For Leveraging Performance And Business Results From Training Investments (New Perspectives in Organizational Learning, Performance, and Change) OverviewEvery organization seeks to provide its employees with learning and development opportunities that are both targeted to their individual needs and produce measurable and worthwhile business results. In High Impact Learning, Brinkerhoff and Apking outline a comprehensive, proven, and practical approach for bridging the gap between employee and organizational goals and launching training initiatives of visible and lasting impact.

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The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking Review

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The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking ReviewFour signs that you are seriously behind the Internet-driven times: 1) You type "www" in front of Web addresses, 2) You think "geek" is a term of derision, 3) You subscribe to TV Guide and 4) You have a landline. If these descriptions fit you, then you will find Maria Azua's book eye-opening. She describes online developments such as wikis, cloud computing, crowdsourcing, widgets, social bookmarking, folksonomies, avatars and all the rest - and explains what they can do for your business. However, if you are already an experienced social networker, Azua's guide will be a review of familiar information. getAbstract recommends this book to businesspeople who are feeling mystified by the Internet - that is, anyone who needs to update his or her Web skills. Online, it's a new world. Azua's book provides a good map.The Social Factor: Innovate, Ignite, and Win through Mass Collaboration and Social Networking OverviewHarness the Power of Social Networking to Promote Innovation and Drive GrowthA treasure trove of strategic and tactical insights for the business leader

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Microstock Photography: How to Make Money from Your Digital Images Review

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Microstock Photography: How to Make Money from Your Digital Images ReviewAs a stock photographer myself, I've wanted to find more about microstock photography, but there is little information online and I had never seen a book on the subject before this one. Consequently I read Douglas Freer's book with excitement and enthusuasm. I was not disappointed. This book is a gem. It is written in an easy read but informative style and is lavishly but relevantly illustrated. It's a grandiose claim to say that you will find all the information you need to become a successful microstock photographer within its pages, yet I can honestly say that I don't see what else could have been added. The book covers everything from equipment and subject matter to the microstocks themselves and how to submit your images in a way that gives you the best chances of acceptance. Thank you Douglas for such a well written, fun and enlightening read.Microstock Photography: How to Make Money from Your Digital Images OverviewBe a part of one of the world's fastest growing imaging phenomenons: microstock photography. Microstock photography provides both professional and amateur photographers an opportunity to diversify their income and expand their artistic visibility by turning day trip photos or photography portfolios into viable business investments.Douglas Freer has written a comprehensive book that details the technical and commercial processes of the microstock industry. A must read for entrants into the microstock photography field, Microstock Photography shows you how to: .Choose the right microstock agency.Shoot work that will sell.Navigate the strict technical requirements.Understand the likely financial returns.Review licensing models.Understand copyright issuesOver 60 illustrations and photographs help you improve your skills, learn new techniques specific to shooting stock photography and better understand what the microstock market demands. Anyone can shoot digital stock photography, but in order to make money and be successful, you need the practical advice that can only be found in this book.*Learn how to start earning money fast from your personal photos or professional portfolio *Contains invaluable information on the crucial technical and commercial requirements you'll need to meet to be successful in the microstock industry *Over 60 full color images show you what sells and what doesn't

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e-Business: Organizational and Technical Foundations Review

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e-Business: Organizational and Technical Foundations ReviewIf you are new to e-business don't start with this book. The book present a very good investigation and strong academic work in general. The issue I have with it is that it's not practical and not written in a way that helps to understand and learn the concepts; it's like reading a dictionary or specifications documents. The case study material is minimun and no actual implementations are covered.
I guess it makes great reference material for someone who is developing/modifying e-Business tools.e-Business: Organizational and Technical Foundations Overviewe-business inextricably aligns technological advances with business models, business repurposing efforts and organizational structures in order to support end-to-end business processes that span the boundaries of the extended enterprise value chain.
Using lots of real-world examples, this incisive guide helps people understand the theory and practice of e-business today
Offers a thorough examination of the relationship of e-business to business strategy, from business models, supply chains and integrated value chains to governance structures
Covers key topics that businesses need to consider with designing an e-business strategy, from XML and business processes to electronic intermediaries and markets, e-procurement and e-business networks
Provides a complete overview of the technical foundations of e-business, with discussions of security, middleware, component-based development, legacy applications, enterprise application integration, web services and business protocols


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The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans Review

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The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans ReviewThis book is great especially for people that need a step by step break down of the process of writting a business plan for either a new business or to just lay down new ground work for an existing business.The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans OverviewReaders have turned to The Complete Book of Business Plans for almost 10 years for advice and information, making it one of the bestselling business planning books of our time.Authors Brian Hazelgren and Joseph Covello have gone back to the drawing board on this updated edition, providing readers with more than a dozen brand-new business plans. The Complete Book of Business Plans also includes revised and updated information on how to get started, what questions to ask and how to finalize a business plan that will get you off the ground and running.For business owners just starting out or seasoned veterans that want to bring their business to the next level, The Complete Book of Business Plans is the only reference they need to get the funding they're looking for.

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The Global Entrepreneur Second Edition Review

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The Global Entrepreneur Second Edition ReviewThis book is by far the most comprehensive and practical look at entering international trade I've found. When seeking to educate yourself in a particular subject, many books discuss What you need to do, few actually delineate How to accomplish your goals. Mr. Foley's book presents a definitive real-world and clear picture to help individuals and growing companies enter the global marketplace. Upon seeking to develop an export trading company, I have found this book a vital companion in my quest, and the reason why I have the CGBP (Certified Global Business Professional) credential today. 5 stars is not enough!
-B. Ingram, S.A., TexasThe Global Entrepreneur Second Edition Overview

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