Showing posts with label communications. Show all posts
Showing posts with label communications. Show all posts

Organization at the Limit: Lessons from the Columbia Disaster Review

Organization at the Limit: Lessons from the Columbia Disaster
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Organization at the Limit: Lessons from the Columbia Disaster ReviewAfter two horrible disasters, do you think that NASA has learned from its mistakes, and that it will never happen again? If so, you need to read this book! In 18 well-written chapters, the editors have assembled a set of experts on organizations and disasters to analyze lessons from the Columbia disaster. Because the Challenger disaster foreshadowed many of the problems that subsequently turned up in official investigations of the Columbia disaster, it also figures heavily in this edited book. The authors demonstrate the analytic power of an historically informed organizational analysis of a large governmental agency under strong political pressure to produce results with limited resources.
Two points in particular caught my eye. First, after the Challenger disaster, NASA was supposedly reorganized to place greater emphasis on safety. However, because the organization began to define the space exploration program as a problem of meeting production goals and deadlines, "safety" never achieved the priority in the organization than it deserved. Instead of seeing the space shuttle program as a developmental one, exploring the risky frontier of technological knowledge, NASA officials treated it like any other flight program. Second, as anomalies continued to crop up after flights, engineers and officials began to think about deviations from acceptable practices and outcomes as "normal." As deviation was normalized, unusual events were taken for granted and didn't provoke the kind of response than one would expect from life threatening occurrences.
Scholars interested in organization studies, organizational learning, systems theory, and other academic disciplines will learn much from this book. However, one can also hope that public officials will take its lessons to heart and look more closely at the design of other risky systems that are operating close to the limits of our scientific knowledge.Organization at the Limit: Lessons from the Columbia Disaster OverviewThe book offers important insight relevant to Corporate, Government and Global organizations management in general. The internationally recognised authors tackle vital issues in decision making, how organizational risk is managed, how can technological and organizational complexities interact, what are the impediments for effective learning and how large, medium, and small organizations can, and in fact must, increase their resilience. Managers, organizational consultants, expert professionals, and training specialists; particularly those in high risk organizations, may find the issues covered in the book relevant to their daily work and a potential catalyst for thought and action.
A timely analysis of the Columbia disaster and the organizational lessons that can be learned from it.
Includes contributions from those involved in the Investigation Board report into the incident.
Tackles vital issues such as the role of time pressures and goal conflict in decision making, and the impediments for effective learning.
Examines how organizational risk is managed and how technological and organizational complexities interact.
Assesses how large, medium, and small organizations can, and in fact must, increase their resilience.
Questions our eagerness to embrace new technologies, yet reluctance to accept the risks of innovation.
Offers a step by step understanding of the complex factors that led to disaster.

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Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It Review

Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It
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Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It ReviewIf you own a small business (or large one, for that matter) you've heard the buzz about social media. You've been told and told again you NEED to get on it, but you have no idea where to start. Monica Obrien's social pollination is where every business should start. It should be on the desk of every business owner looking to dive into social media, or thinking about hiring someone to do it for them. The book comes armed with relevant case studies, insight from leading experts, and most importantly, step by step guides for beginners (and experts). After reading the book, the reader will answer four important questions:
1) What is social media and how can it be leveraged as a business tool?
2) Is social media right for me? What business objectives can it help MY business achieve?
3) What are the specifics tactics and steps I need to take to accomplish those objectives in a cost-effective, timely manner?
4) How can I track and measure my progress and ROI.
There are many social media books that do a phenomenal job explaining how social media is changing the business world. However most of them stop there, and the reader is left thinking "ok, well, now what?" Monica picks up where those books leave off, by providing actionable tactics and tips business owners can implement immediately after reading.
The book does not tout social media as a cure all solution, like many experts and books seem to do. Instead she encourages readers to think of social media as a business TOOL. The author helps the reader understand the types of goals and objectives they might hope to accomplish, before deciding if social media is worth it for them.
From there, she provides a thorough overview of best practices and specific strategies. It a comprehensive guide book that a marketing team can use to get started right away. At the very least, it can be used to combat any outside social media hires who are charging without adding any real value.
All in all, this is a must read for business owners, marketing professionals, or students looking to understand the next monumental shift in marketing/advertising.Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It OverviewAbout Social PollinationSocial pollination is simply brands and organizations populating social media sites with content to let the message spread further than traditional marketing techniques would allow. In the past, company websites were a place for people to learn about brands; now, people turn to social media sites for this information. In response, companies are creating content that can be shared easily across social platforms. Social pollination is about embracing the power of communities and using it to your advantage.What you will learn in Social Pollination' The 7 business goals social media is best suited for' How to create a social media strategy that makes sense for your business goals' Which specific platforms YOU should build a presence on' The 12 social media success factors and how to optimize them to go viral on any social network' How to create content that people want to share' How publicity and advertising can improve your results' Advanced techniques to measure your social media campaigns' How to build a social media team and optimize your time with social mediaPraise for the Author"Monica knows which social media tools work in every situation." Penelope Trunk, Founder of Brazen Careerist and author of Brazen Careerist: The New Rules for Success"Best-in-class superstar!" Dan Schawbel, author of Me 2.0

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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) Review

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series)
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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) ReviewKivi understands that marketing a nonprofit is a whole different animal. Anyone in charge of marketing/promotions for a nonprofit understands the budget constraints and organizational push-back that comes with the territory. Kivi writes this book with all those obstacles in mind. Not only does this book help people new to the concepts of marketing, but also to those who are familiar with them but now need to apply them to the nonprofit world.
The book is not only helpful to those who are in charge of external communications but anyone involved in representing the organization. This book would be a great addition to the library of any development team or nonprofit leader. The clear explanations and practical applications really made me feel confident in my new found responsibilities at work. I worried that the content of this book might be just a rehashing of nonprofit-marketing content from Kivi's blog or other sites but was very happy to find a wealth of new practical information organized in a very clear way.
I would highly recommend this book to anyone who is seeking out ways to get new people interested in getting involved with your nonprofit.The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) OverviewA nonprofit's real-world survival guide and nitty-gritty how-to handbook
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits
An ideal resource for thriving during challenging times
Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

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