Showing posts with label communication. Show all posts
Showing posts with label communication. Show all posts

The SAGE Handbook of Intercultural Competence Review

The SAGE Handbook of Intercultural Competence
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The SAGE Handbook of Intercultural Competence ReviewTrainers for intercultural competence are a dime-a-dozen in the business world, sometimes offering little more than personal experience and a rehash of Geert Hofstede's work on culture and organization in an upbeat but overpriced two-day seminar. They would do well to take note of this wide-ranging and thorough work. Divided into three parts (concepts, applications, and research and assessment), the handbook offers teachers, educators and others in the field a valuable reference for what's happening among major university researchers, up-and-coming practitioners, and established organizations dedicated to the study of intercultural competence. With over fifty contributors, the handbook collects a variety of perspectives that are themselves admirably multicutural.
The handbook undoubtedly has an academic tilt; it's worth the cost for the bibliographies alone. Almost half of the book is devoted to a detailed and wide-ranging discussion of how intercultural competence is being defined in the academy and in the world. Identity, cognition, morality, citizenship receive careful attention. What's striking, though, is how this dense material is leavened with excellent diagrams, case studies, and illustrations. Where else could you find reflections on the intercultural competency of Ernest Shackleton?
What's most important to note is the book's common sense and immediate utility for professionals across any industry who work in a global context (which, of course, is practically everyone). An example: a list of forty external assessment tools that are available to assess intercultural competence, or aspects of it.
Still, the handbook's greatest contribution is to prompt critical analysis and informed conversation about how we are ever going to manage getting along together in the world. It's a complex subject, and those who ignore it--or treat with cavalier simplicity-- do so at their peril. I know that in my business (international education administration) we stand to learn a great deal from this typically-excellent SAGE publication.
The SAGE Handbook of Intercultural Competence OverviewThe SAGE Handbook of Intercultural Competence brings together in one volume the leading experts and scholars from a variety of fields (e.g., education, communication, psychology, social work, health care, conflict studies, etc.) and from around the world who do work in intercultural competence (defined as appropriate and effective communication, as well as behavior, in intercultural situations). Given the current and future focus on global workforce development, and on globalization in general, this Handbook examines the skills, attitudes, and knowledge needed in our ever diverse world.This Handbook is a vital compendium that any scholar, instructor, administrator, or student can pick up and use for a number of different topics related to intercultural competence:

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SocialCorp: Social Media Goes Corporate Review

SocialCorp: Social Media Goes Corporate
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SocialCorp: Social Media Goes Corporate ReviewJoel Postman argues persuasively that the new "basic business skills" now requires a basic understanding of social media and the ability to use social networks correctly, alongside presentation skills and the ability to create and understand an Excel spreadsheet.
SocialCorp provides several starting places for organizations that want to create social media initiatives specifically for each audience and to engage them on their terms, in a way that is relevant to them. A progressive, forward-thinking company adopts social media 'in a way that accomplishes strategic business and communications objectives without compromising the company's primary obligations as a corporation,' he says.
For example, Dell, Zappos, IBM, and Procter & Gamble are among companies using social media to reshape their relationships with their audiences. Dell's IdeaStorm functions as a full-blown customer engagement program and a catalyst for change in the company's products and services.
Organizations can monitor conversations using social media to learn, day-by-day, how their brand is performing, where the company is strong, and where there's work to do. The organization can join in the conversation and influence the brand for the better.
Social media strategy isn't that complex, Postman says, but it does require a synthesis of traditional thinking, creativity, understanding of new tools and etiquette, and the willingness to take some chances.SocialCorp: Social Media Goes Corporate OverviewThis book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

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Organizational Change: Creating Change Through Strategic Communication (Foundations in Communication Theory) Review

Organizational Change: Creating Change Through Strategic Communication (Foundations in Communication Theory)
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Organizational Change: Creating Change Through Strategic Communication (Foundations in Communication Theory) ReviewThis is an excellent book for any workplace going through change. It is worth reading through to get to Chapter 9. I definately recommend this book for all managers.Organizational Change: Creating Change Through Strategic Communication (Foundations in Communication Theory) Overview

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Essentials of Public Health Communication Review

Essentials of Public Health Communication
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Essentials of Public Health Communication ReviewI have read this book and highly recommend it. It contains very useful concepts and examples that are key in public health communications. I am finding it and excellent resource in nutrition communications for a wider audience with varying needs. Thanks JPEssentials of Public Health Communication OverviewThe field of communications is increasingly recognized as a powerful tool in addressing the world s most imperative public health challenges. Effective communication in health campaigns can inform, empower, or persuade individuals to adopt healthier lifestyles as well as foster public debate and policy change.Featuring a full chapter on informatics, this book is devoted to the competencies in health communication and informatics recommended by the Association of Schools of Public Health. With chapter contributions from some of the leading experts in public health informatics and epidemiology, health communication and evaluation, Essentials of Public Health Communications introduces concepts and examples that will prepare students to enter a local health department, community organization or government agency, and contribute to health communication research, patient counseling, materials design, program management and media relations. Written specifically for student use, this book presumes no prior knowledge of the health communication or the informatics fields. Concepts are presented in clear, jargon free language, with terms defined throughout. Key Features:Rather than simply presenting theories and cases, this text emphasizes the framework and methods, breaking down complex tasks into steps for mastery.Simplifies key concepts in public health informatics, and how data are transformed into useful information and effective presentations.Examines how health communication is actively being used by the leading public health agencies and organizations today.Includes suggest health communication projects that can be implemented at an academic institution, or small scale community level, to enable hands-on learning.A forthcoming companion website provides a complete package of instructor resources including sample syllabi and curriculum guides for two semesters of instruction, as well as small scale research projects.

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