The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) Review

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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) ReviewKivi understands that marketing a nonprofit is a whole different animal. Anyone in charge of marketing/promotions for a nonprofit understands the budget constraints and organizational push-back that comes with the territory. Kivi writes this book with all those obstacles in mind. Not only does this book help people new to the concepts of marketing, but also to those who are familiar with them but now need to apply them to the nonprofit world.
The book is not only helpful to those who are in charge of external communications but anyone involved in representing the organization. This book would be a great addition to the library of any development team or nonprofit leader. The clear explanations and practical applications really made me feel confident in my new found responsibilities at work. I worried that the content of this book might be just a rehashing of nonprofit-marketing content from Kivi's blog or other sites but was very happy to find a wealth of new practical information organized in a very clear way.
I would highly recommend this book to anyone who is seeking out ways to get new people interested in getting involved with your nonprofit.The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) OverviewA nonprofit's real-world survival guide and nitty-gritty how-to handbook
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits
An ideal resource for thriving during challenging times
Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

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Meeting Excellence: 33 Tools to Lead Meetings That Get Results Review

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Meeting Excellence: 33 Tools to Lead Meetings That Get Results ReviewMeeting Excellence is an extremely useful book. As its sub title suggests, Parker &Hoffman have consciously chosen to give their readers a toolkit versus a tome. They're smart for going that route and have, in my view, done a terrific job. Few organizations make meeting facilitation a priority - hence we don't see many meeting leaders getting very good at it. But for those who have the self awareness and the self interest for improving their productivity, this book is a must read. What's useful is that the book is written in an extremely readable style and organized in a format that works well for the novice meeting leader as well as the pro. They cover the landscape from ice-breakers to ensuring post meeting effective action and include vital tips on handling the land mines associated with tele/video-conference meetings as well. They even have a fun, short piece on integrating food into the meeting leading strategy. And although committed to the micro- toolkit approach, Parker &Hoffman are smart in recognizing that there's also a big picture to this challenge and have included a brief but excellent Fast Company article called: The Seven Sins of Deadly Meetings. It helps the reader frame the challenge and puts the toolkit in a helpful context. All in all Parker and Hoffman have made an excellent contribution to the noble and worthy cause of making our meetings less deadly and less sinful.
Meeting Excellence: 33 Tools to Lead Meetings That Get Results OverviewMeeting Excellence is a comprehensive resource that provides a wide range of ready-to-use tools that have been developed and tested by a meeting initiative within Novartis Pharmaceuticals. It is based on years of research observing team meetings, examining existing meeting documents, and conducting a number of intensive individual interviews in the U.S. and Europe. This important book offers the information and tools needed to prepare, facilitate, and follow up on all your meetings. Step by step, Meeting Excellence shows how to
Create an action-focused meeting agenda

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