Beyond Fund Raising: New Strategies for Nonprofit Innovation and Investment (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series) Review

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Beyond Fund Raising: New Strategies for Nonprofit Innovation and Investment (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series) ReviewDefining the difference between fund-raising and donor development was an eye-opener. In a non-profit world that is increasingly competitive for the donor dollar, Ms. Grace offers a powerfully different approach. Of particular interest was reference to values-based mission statements. Something from which every fund-raising organization can learnBeyond Fund Raising: New Strategies for Nonprofit Innovation and Investment (AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series) OverviewBeyond Fund Raising: What It Means
"Because this book is written for volunteers and staff people working in a sector that is based on the measurable success of its fund raising, the title may seem odd. The principle is simple: To go beyond fund raising, organizations must do more than fund raise. They must:
Believe and practice the principle that development is a comprehensive process of which fund raising is a pivotal part
Understand that development is the series of deliberate activities by which we engage and retain funders in a donor-investor relationship with our organizations
Embrace stewardship—the process of involving and appreciating donor-investors and bringing them into a deeper relationship with the organizations—as the most critical development practice
Give up the view that "development" is just an unlinked series of approaches to prospects and donors (mail appeals, phonathons) yields revenues and donors from year to year. That is not development; it is fund raising. And, it is not enough

The need for the nonprofit sector to go beyond fund raising and to understand and apply development principles is growing. Increased competition among funders and a higher level of sophistication among donors have changed the nature of philanthropy, development, and fund raising. This shift in expectations requires organizations to practice the longer-term process of development: to go beyond fund raising." —Kay Sprinkel Grace
A donation to a nonprofit organization is an investment in the community the organization serves.... The philanthropic sector has an opportunity to build stronger communities through boldness, innovation, and new models for action that are based on results, not needs; on investment opportunities, not institutional financial urgency.... Donors do not give to organizations because organizations have needs; they give because organizations meet needs.
It is time to infuse the nonprofit sector with innovation and investment strategies that will develop long-term relationships with funders and volunteers. These relationships must be based on an understanding between organizations and their donor-investors of their mutual responsibility to provide essential community services. They must be inspired by shared values, partnership, respect, and vision.
The request for a gift is less an appeal for money to meet the organization's budget goals than an invitation to join in an entrepreneurial venture, an opportunity to invest in a process that will pay dividends in the form of a stronger, more vital community. Beyond Fund Raising is a blueprint for building new donor-organization relationships and explains how organizations can integrate fund-raising practices into the far more dynamic, comprehensive, and rewarding process of development. This book helps nonprofit organizations replace the feeling of begging with innovative practices that will create stable, ongoing donor-investor relationships.
Beyond Fund Raising examines the common concerns of many nonprofits and offers proven steps to attract and retain donor-investors—not just to the organization, but to its mission. Supplemented with forms, task lists, and charts to help readers incorporate this new philosophy into their own organizations, this book shows nonprofits how to:
Use a broader context of values-based philanthropy, development, and fund raising
Maximize board development and participation and prevent mission drift
Assess community needs by "replacing their mirrors with windows" as they plan
Institute institutional planning that supports these innovations at three levels: philosophical, strategic, and tactical

For fund-raising professionals, nonprofit executives, board members, other volunteers and consultants, Beyond Fund Raising offers the key to both a successful financial future and a reinvigorated organization.

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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) Review

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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) ReviewKivi understands that marketing a nonprofit is a whole different animal. Anyone in charge of marketing/promotions for a nonprofit understands the budget constraints and organizational push-back that comes with the territory. Kivi writes this book with all those obstacles in mind. Not only does this book help people new to the concepts of marketing, but also to those who are familiar with them but now need to apply them to the nonprofit world.
The book is not only helpful to those who are in charge of external communications but anyone involved in representing the organization. This book would be a great addition to the library of any development team or nonprofit leader. The clear explanations and practical applications really made me feel confident in my new found responsibilities at work. I worried that the content of this book might be just a rehashing of nonprofit-marketing content from Kivi's blog or other sites but was very happy to find a wealth of new practical information organized in a very clear way.
I would highly recommend this book to anyone who is seeking out ways to get new people interested in getting involved with your nonprofit.The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (The Jossey-Bass Nonprofit Guidebook Series) OverviewA nonprofit's real-world survival guide and nitty-gritty how-to handbook
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.
Includes cost-effective strategies and proven tactics for nonprofits
An ideal resource for thriving during challenging times
Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

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Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, 3rd Edition Review

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Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, 3rd Edition ReviewI certainly liked this book a lot, but I didn't love it. Ergo, it gets a 4 star rating. If you want a detailed account regarding strategic planning, then read this book. It is well documented and clearly organized. Unfortunately it is boring!
The author is a college professor whose expertise is strategic planning in the nonprofit and government sectors. It certainly is normal to see a college professor take a subject and break it down into tiny parts and then build a textbook around describing how the tiny parts all fit together. In the case of this book, the author has broken the subject of strategic planning into tiny parts and called the combination of the tiny parts the Strategic Change Cycle ("SCC"). To see his nice diagram of the SCC turn to page 33 of the text.
After letting the reader see what the SCC is, the author then takes the rest of the book to explain the diagram and how all of its parts fit together. There are three sections to the book:
1. Understanding SCC
2. Key steps to using SCC
3. Managing the SCC process
Each chapter has a summary at its end. Someone who wants to get through the book as quickly as possible will start by reading each chapter's summary and then go back and skim through each of the chapters. Much of the content is common sense, so it shouldn't take all that long to read. However, there will be sections where you will probably want to slow down and digest in depth some of the material.
Leaders must be effective strategists if nonprofits are to be successful. And leaders use strategic planning and its set of concepts, procedures and tools in order to make their nonprofits successful.
In its simplest form strategic planning is all about knowing where you stand and knowing where you want to be. Then you "strategically plan" how you are going to get to where you want to be. What action steps are you going to take to move from point A to point B? This book will help you understand that process if you are having trouble with it right now.Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, 3rd Edition Overview

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