The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Review

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The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan ReviewAs a professional photographer (photojournalist for a daily newspaper), having an internet presence was a little easier for me because my employer and our IT department promote my photos some. When I started expanding my freelance business this year however, I was at a loss at how to promote myself other than getting a website. I'm a baby-boomer and overwhelmed at the pay-per-click and all the different ways to generate money on the web, but this book explains it in a way even me, the technically challenged, can understand! I'm a photographer so I'm a visual person, so naturally the best part of this book were the illustrations. You actually get to see the screen shot (what something looks like on your computer monitor) of Google Ads, what the ad will look like on a cell phone and so on. Definitely a plus for me since I get most of my information and understand things visually. The next best part is the bulleted items and the step-by-step approach. You really don't have to be intuitive about this - they take you through it and don't assume you know big chunks of things about the process.
I didn't know how keywords really worked before reading this book. I went to the Google site for help and didn't understand it there, but this book I do get. Google ought to pay you guys for this and post this online instead of what they have!! The tips, tricks and secrets chapter is great! I'm intimidated enough by the internet - but this is like having your own geeky friend (one that actually can communicate in English) walk you through it. I can't emphasize enough how great a help the illustrations are. They really do take the fear factor out of it - I can look at the book, look at my computer monitor and know I'm on the right track. There's stuff in here I didn't know I didn't know, like combating pay-per-click fraud and all kinds of website url's to go to for more information - although this book pretty much covers everything I need to know right now! One of the IT guys at work kept talking about SEO, and now I not only know that means Search Engine Optimization, I know what that means and why it's important! Meta tags, keywords - wow. It's all in here. If I, an aging boomer with no tech background can read and understand this - anyone can. Excellent! MUCH better than the Dummies books on the same or similar topics too. They not only tell you what TO DO, but what NOT TO DO - like replicating meta tags. I thought that would be a good thing to duplicate stuff - obviously not. So, they tell you how to NOT screw up as well as how to succeed! Just like a geek friend would! I love it! This is simple, easy to read and easy to understand. Thanks for holding my hand! I rate it a 5 only because there's not a 10-star scale. This is THE book on Google Advertising.
The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan OverviewGoogle has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google.Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits.In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.

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Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money Review

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Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money ReviewThis is by far the best book ever written on SEO!
I have been a 'student' of SEO for several years now and the biggest challenge I faced when I first started to tackle this topic was the enormous overload of information. It was mind boggling and extremely frustrating trying to sift through the hype in order to get to an author, someone with 'real' hands-on experience, who could take you behind the scenes in layman terms and teach something that is considered a complicated subject.
I not only purchased his first book, I quickly purchased the 2nd edition when it was released - I was not disappointed! I had dog-eared the first edition and thought that I would be able to move through his latest edition much quicker - I was wrong. They say sequels are not as good as the first release - maybe so, but Jon exceeds his first edition by miles. His latest release has now become my #1 SEO reference source in my library.
Whether your a novice or somewhere in the middle and you have avoided tackling SEO - STOP! Jon will take you by the hands and lead you in the right direction using 'White Hat' SEO principles - period! Thanks Jon!!!
BTW, to the reader - I was not paid nor was I asked to write this review.Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money Overview
Master Search AdvertisingWhether they "Google" "Yahoo" or even "Bing," millions of potential customers are searching within your business category--wouldn't you like to capture their business?
Search engine optimization expert Jon Rognerud cuts through the confusion surrounding search engine optimization and delivers a step-by-step plan to gaining greater visibility, drastically boosting website traffic, and multiplying sales numbers. Learn how to create a search-friendly website and employ a powerhouse SEO marketing plan using proven tools and tactics including keyword research, link building, local search, social media and more!
Learn how to:
Create an attractive website with SEO-enriched content
Choose the right keywords and create an effective seed list
Use effective tools to identify and attract quality traffic
Safeguard your site from becoming spam
Use cutting-edge tactics to gain local exposure and land on page 1 of Google
Create relationships with other sites through linking
Use social media tools to create targeted traffic
Turn traffic into sales

"Rognerud is a Master in search engine optimization and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for the novice.He also offers many other powerful strategies that even an old pro like me finds insightful. Ultimate Guide to Search Engine Optimization is one of the few books that I recommend to students at our SEO Workshops." -- Radar by Roy Reyer, Certified Advanced SEO – Search Engine Academy,www.SEOtrainingSW.com
Jon Rognerud owns and runs chaosmap.com, a search marketing firm focusing on SEO, SMM, PPC, client strategy and implementation. He is a technologist with more than 20 years in the industry. His depth of experience includes owning an SEO development company, designing online database web applications and search systems, one of which was licensed to Expedia/Microsoft, and running internal business solutions at Overture/Yahoo.

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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) Review

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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) ReviewI read a bunch of marketing books, and many are too theoretical or only focused on big-business examples that don't translate down well to small business owners. This book takes a totally different approach. It gives practical, hands on, real world advice to help business owners better market their businesses, and more important, grow their bottom lines. Bravo!Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) OverviewSmall businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers direct access to their customers in a way never before possible. Businesses of all sizes can reach their target audience quickly and effectively through these tools but only when used correctly.Marketing in a Web 2.0 World shows you how to take advantage of the latest technologies to market your business. The best part is that many of the tools require little or no money to implement. You will learn how the social Web, and the various social networks that make it up, has fundamentally altered how the Internet is used as a marketing tool, allowing businesses to reach out and touch their target demographics like never before. You will be able to recognize and start optimizing your site to reach those demographics, and you will understand how your customers use the social web. You will learn how to establish your Web site as your marketing hub, drawing in visitors through the best search engine optimization (SEO) practices, Webinars, and blogs. You will find that Web 2.0 and social media marketing is not a fad but a fundamental shift in how business is being done today.Dozens of individuals have been interviewed for this book, from small business owners to marketing directors at national brands, providing their expert opinions and insights in to how the Web has evolved and what it will mean for the future of business marketing and promotion. You will learn how the perspective of marketing firms in major companies across the world has changed and how a small business s message can reach a global audience. You will learn how to use videos and podcasts alongside topnotch Web copywriting to reach your target while establishing yourself as a leader in your industry. If you are a small business owner, or just someone itching to make a big impact in Web 2.0, and has lost sleep worrying about your marketing budget, Marketing in a Web 2.0 World shows you how to take advantage of the most important resources available to any businesses willing to invest their time.

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SEO Warrior Review

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SEO Warrior ReviewI just finished reading SEO Warrior today. I'm a professional developer (mostly systems engineering in C, python, and java), but I dabble in best-practices web design on my spare time for fun. I picked up a copy of this book as I've heard a lot about "SEO" in the industry, but wasn't sure whether or not it was something real, or just a buzz word.
The author of this book, John I. Jerkovic does an excellent job not only detailing exactly how SEO works, but also why it works, what is good, and what is bad. The book starts out by proving certain SEO elements are legitimate, by using some perl program to perform a large amount of searches for popular keywords, then compare HTML elements of the top ranked sites to see what they have in common (keyword density, title element, meta tags, etc.) In my opinion, this alone was worth the money, as it clearly shows by real-world example, that SEO does work, and proves what elements are more important than others.
The material covered is very thorough (and at times, a bit too wordy), and will leave you with no questions unanswered. The author covers:
- tools to help you test your websites for SEO
- how to use google, yahoo, and bing searches to look for competitors
- how to use google, yahoo, and bing optimizations elements in your HTML pages to promote "organic SEO"
- how to avoid search engine spam
- how the nofollow attribute works
- how to create a sitemap
- how to write a robots.txt file
- where to look for relevant information on SEO
- how to use advertising to your advantage
- how to get money by showing ads on your website
- how to find and detect blackhat SEO
- how to use social media sites (twitter, facebook, etc.) to establish your brand
and a good deal of other topic.
The book is a bit thick, coming in at around 400 pages of content, but has quite a few diagrams illustrating google, yahoo, and bing webmaster tools (among other things), which take up ~5 -> 10% of the total pages. It is a very easy read, not very heavy on coding, but also not too high level.
I'd recommend this book to anyone who does web design themselves, and is interested in making their pages popular, but doesn't really know anything about SEO. The book teaches you everything you'll need to know, and takes you from nothing to everything in a few days.
SEO Warrior Overview
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.

Create compelling sites with SEO that can stand the test of time
Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
Learn what makes search engines tick by utilizing custom scripts
Analyze your site to see how it measures up to the competition


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Search Engine Optimization (SEO) Secrets Review

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Search Engine Optimization (SEO) Secrets ReviewI don't usually do reviews but this book took me by surprise. I am impressed with the content, it was a fresh perspective on search engine optimization and it offered some really practical, useful advice that virtually anyone who understand the basics of SEO would be able to implement.
I eagerly pre-ordered the book because I have read Danny's articles on SEOmoz. It came 7 days ahead of the scheduled release date so I was delighted with Amazon.
I started reading and I couldn't put it down. Maybe I'm a nerd but I live and breathe online marketing and SEO was the core of it all.
Here are some of the key takeaways:
1. SEO Consulting Process - Learn how to win clients, how much you should charge for your services (master services agreement,
NDAs, SOW) and the best deliverables/reporting for your clients.
2. Suggested SEO Pricing - Website Audit, E-Commerce Site Audit, Link Building, Reputation Management, Social Media Management,
Keyword Research and etc. (Very helpful if you are looking at doing consulting work, it is so hard to determine the right price
point on your own).
3. 58-Page Comprehensive Technical SEO Site Audit - Unless you paid for SEO site audits in the past you won't be able to get a more
in-depth sample. Oh and he also show you how to do the Site Audit as well.
4. How to Conduct an E-Commerce Audit - In my opinion the first 4 items are worth it's weight in gold for a SEO freelancer, SEO
consultant or even an SEO agency.
5. SEO for Local Business - What works and what doesn't: customer opinions/reviews, universal search, image search, video search
and ranking factors.
6. Optimizing for Alternative Search Engines - Amazon, YouTube, Facebook, Delicious, Flickr and Twitter (this help outline how
search and social is truly intersecting and in order to be successful on the web you need to go beyond Google).
7. The Essentials - The book includes an explanation of how SEO works, top SEO tools to use, finding and troubleshooting common and
advanced SEO problems and of course SEO Best Practices (some of which you can find on SEOmoz).
The bottomline: Danny makes SEO actionable for the average person, more importantly he makes it lethal for the seasoned SEO veteran
(you can become a superstar-SEO-ninja with this book).
Since the SEO field is always rapidly changing, I highly recommend picking up this book as soon as possible (today if you can) because it will give you 80-90 percent of everything you need to start consulting successfully with SEO right away. I teach SEO at a local community college and I am contemplating to make this a required reading, it is that good and applicable.
Search Engine Optimization (SEO) Secrets OverviewTips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases
Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
Demonstrates how to perform a professional SEO Web site audit
Reveals the techniques that current SEO leaders use to remain high in rankings
Divulges secrets for spying on your competitors' ranking techniques

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade. From the Author: How to Get Your First Major SEO ClientI have worked with many of the webʼs most popular websites as an SEO consultant, and each of them shared one infuriating trait. While their SEO problems were not that difficult, the process of getting them to hire me was.Before I can explain how I overcame this barrier, let me set the context. Large clients generally suffer from many or all of the same difficulties: 'The potential major client's website scaled quickly but without SEO in mind. This makes going back and working with a legacy Content Management System (CMS) very difficult. 'The amount of inbound links is no longer a problem, but optimally passing the value of those links throughout the site is a problem. 'The production of content is no longer a problem, but that same content being duplicated across multiple URLs is massively devaluing that same content's value. 'Big organizations generally have very big websites. While the raw materials for a search engine optimized site are there, the information architecture is not. So how do you use this knowledge to get your first major SEO client? The answer is to create solutions to these problems before the potential client even identifies they exist and then sell your services to them in the correct way. Once you have done that, offer your solutions at a cheaper than market price (for your first major client only!) and make it clear you have the follow through necessary to guide these changes through their companies structure. That sounds good but how do I establish myself as a trusted source? That is exactly the correct question! Larger companies usually need hard data in order to make these decisions. This means you will need appropriate case studies. Case studies pay dividends so always be sure to create them after working with noteworthy clients. (I even recommend doing this in exchange for a lower price, if necessary.) Since in this scenario, you haven't already had a major client in the past, the best case study isn't really a case study at all. Use the potential clients site as an 'in progress case study" and cite actual problems that exist on their site today and show them the results your previous (although smaller) clients got in the past. Back this up with inside information on how others have seen similar results at other major websites. The most cost effective way to get that evidence is to take other SEOs who already worked with major clients out to lunch or coffee in exchange for examples and anecdotes they experienced with past clients. This will both help you become more knowledge and improve your ability to sell yourself. This combination of pre-identifying the potential major clients' problems, reassuring them that you have the stamina to push the changes through their company structure, demonstrating the type of results they will likely receive from working with you and basing all of that on case studies and actual examples make up the system you need to get your first big SEO client. While this should get you the results you need, more details are available in this book, Search Engine Optimization Secrets, in case you need more detailed instructions. This system has worked for me and it has worked for others. Now it is your turn.

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Search Engine Optimization (SEO): An Hour a Day Review

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Search Engine Optimization (SEO): An Hour a Day ReviewAs an seo consultant this book has played a HUGE role in helping me acquire the knowledge of seo i have today. I was a virtual seo newbie when i got this, my job requirements as an internet and ecommerce manager had been changed to include seo techniques and practices and i was more than a little worried that my ignorance of the subject would be found out, but by the time i'd read this twice i practically felt like i'd been involved in seo for years (yes, the transition was that smooth).
Here are my thoughts on this book.
Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).
I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.
The text and language of the book is easy enough to understand. The tools and resources mentioned throughout the book and especially at the end are very useful for anyone who's interested in keeping up to date with the ever changing rules of seo.
Another invaluable resource that really makes me feel this book is worth it's weight in gold is the third part which outlines a detailed 3 month seo plan to get your website to the top of the search engines for your chosen keywprds. Believe me it works! I know because i use it all the time for many of my clients. If you want to get your website to the top of the search engine rankings, "Search engine optimization: an hour a day" is all you need.Search Engine Optimization (SEO): An Hour a Day OverviewThe third edition of the bestselling guide to do-it-yourself SEO
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it's the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
A successful SEO plan is vital to any business with an online presence
This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

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Get On Google Front Page Review

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Get On Google Front Page ReviewThis is the second book I have read by Jason Matthews. I really appreciate the way he explains processes using easy to understand language and also giving personal accounts of his own experiences. I have read other books on SEO. Usually I just give up before the 4th chapter (either in boredom or complete bewilderment). This book is different - easy to understand and actually fun to read. I downloaded the book to my Kindle and it reads perfectly. I'll probably buy a print copy too. Well done Jason!Get On Google Front Page OverviewWant to get your website on Google's front page? Of course you do, if traffic and visitors matter. How do you rise to the very first page of results? Do you need money or an amazing website or thousands of daily visitors? Nope, you just need to know one thing: It's all about SEO (search engine optimization). Used wisely, SEO can get any site to the top without money or huge traffic.What exactly is SEO? It's the factors utilized by a website or blog that help the search engines find them and see their relevance to the subject of search. Some are out of your control, like total number of visitors and time of existence. Most of the factors are in your control, like keywords, meta descriptions and tags, categories/labels, titles, link-building and more. Can you take simple steps that will dramatically help with SEO results and get your website on the coveted page one of Google? Absolutely. In fact, it's fairly easy for anyone.This book walks you through it, step by step, and your site will get on Google front page. Anyone can do this. It costs nothing but a little bit of time, and you too will rise to the first page of the world's largest search engine.You'll learn to:
research and pick the very best keywords, both short-tail and long-tail
add meta tags with meta description to page source
optimize the text and images within website pages
get your URL back-links out to thousands of other sites
monitor your visitor's trends and maximize how they find you
build online platform, increase visibility
use social media tools wisely (Google Plus, Facebook, Twitter, etc.)
network with people from all over the globe
and much more...
This is not a get-rich-quick scheme, but it works if done right over time. Within a few weeks to a few months, you'll see real results and you will get to the very first page.

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Review

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics ReviewThis is not a how-to book. It's more of a "why should I", or "which tool do I buy" book? There are many books that address why companies need to be using Social Media, how to sell it to the C-suite, how to set up a Facebook page, or how to engage with fans and followers. Social Media Analytics is the only book that takes a deep dive into several of the major vendors of monitoring and measuring tools. Whether your are selling a brand or monitoring a political campaign, you'll need to know what to measure, how to measure, and how the data can provide actionable results. You're not buying analytics just to look at pretty charts and graphs, are you?
The importance of the analyst is emphasized in this book, and for good reason. Without a solid understanding of what you're looking for before setting up an analytics platform, you could end up with reams of data that are meaningless, and provide no value to your business, or client. Too many agencies are using an ax when what they really need is a scalpel.
Many of the tools discussed in the book aren't designed for very small businesses, but the concepts can be scaled down and used with free or inexpensive tools. For the larger business or agency, Social Media Analytics provides the framework to make the best tool/platform choices. Decision makers will learn the vital importance of understanding what they want from data, before they commit to a platform/vendor. The wrong choice can waste time and money!
Marshall Sponder is the only Social Media Analyst with access to dozens, if not hundreds of analytic platforms. He is able to discuss each tool from the perspective of an experienced user, rather than relying on sales pitches to determine a platform's capabilities and limitations.
Social Media Analytics is full of relevant case studies, and in-depth interviews with executives and developers of analytic platforms. Digital versions of the book include many links to companies and articles cited in the book.
There's a lot of value here for PR, marketing, and MarComm agencies, but perhaps even more for their clients and other decision makers who want to know the quality of the data they are paying for, and how useful the resulting reports will be.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Overview
Align Strategy With Metrics Using Social Monitoring Best Practices

"Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately."—Paul Holmes, The Holmes Report

"Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil."—Ryan Rasmussen, VP Research, Zócalo Group

"Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks."—W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research

"Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media."—Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com

About the Book

Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you're applying the right systems and know how to use them.

With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:
Choose the best social media platforms for your needs
Set up the right processes to achieve your goals
Extract the hidden meaning from all the data you collect
Quantify your results and determine ROI

Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond "up-to-date" and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.

Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.


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