Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts

The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Review

The Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advertising Plan
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The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan ReviewAs a professional photographer (photojournalist for a daily newspaper), having an internet presence was a little easier for me because my employer and our IT department promote my photos some. When I started expanding my freelance business this year however, I was at a loss at how to promote myself other than getting a website. I'm a baby-boomer and overwhelmed at the pay-per-click and all the different ways to generate money on the web, but this book explains it in a way even me, the technically challenged, can understand! I'm a photographer so I'm a visual person, so naturally the best part of this book were the illustrations. You actually get to see the screen shot (what something looks like on your computer monitor) of Google Ads, what the ad will look like on a cell phone and so on. Definitely a plus for me since I get most of my information and understand things visually. The next best part is the bulleted items and the step-by-step approach. You really don't have to be intuitive about this - they take you through it and don't assume you know big chunks of things about the process.
I didn't know how keywords really worked before reading this book. I went to the Google site for help and didn't understand it there, but this book I do get. Google ought to pay you guys for this and post this online instead of what they have!! The tips, tricks and secrets chapter is great! I'm intimidated enough by the internet - but this is like having your own geeky friend (one that actually can communicate in English) walk you through it. I can't emphasize enough how great a help the illustrations are. They really do take the fear factor out of it - I can look at the book, look at my computer monitor and know I'm on the right track. There's stuff in here I didn't know I didn't know, like combating pay-per-click fraud and all kinds of website url's to go to for more information - although this book pretty much covers everything I need to know right now! One of the IT guys at work kept talking about SEO, and now I not only know that means Search Engine Optimization, I know what that means and why it's important! Meta tags, keywords - wow. It's all in here. If I, an aging boomer with no tech background can read and understand this - anyone can. Excellent! MUCH better than the Dummies books on the same or similar topics too. They not only tell you what TO DO, but what NOT TO DO - like replicating meta tags. I thought that would be a good thing to duplicate stuff - obviously not. So, they tell you how to NOT screw up as well as how to succeed! Just like a geek friend would! I love it! This is simple, easy to read and easy to understand. Thanks for holding my hand! I rate it a 5 only because there's not a 10-star scale. This is THE book on Google Advertising.
The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan OverviewGoogle has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don't have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google.Through this book you will learn the secrets of working with Google without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits.In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.

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Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money Review

Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money
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Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money ReviewThis is by far the best book ever written on SEO!
I have been a 'student' of SEO for several years now and the biggest challenge I faced when I first started to tackle this topic was the enormous overload of information. It was mind boggling and extremely frustrating trying to sift through the hype in order to get to an author, someone with 'real' hands-on experience, who could take you behind the scenes in layman terms and teach something that is considered a complicated subject.
I not only purchased his first book, I quickly purchased the 2nd edition when it was released - I was not disappointed! I had dog-eared the first edition and thought that I would be able to move through his latest edition much quicker - I was wrong. They say sequels are not as good as the first release - maybe so, but Jon exceeds his first edition by miles. His latest release has now become my #1 SEO reference source in my library.
Whether your a novice or somewhere in the middle and you have avoided tackling SEO - STOP! Jon will take you by the hands and lead you in the right direction using 'White Hat' SEO principles - period! Thanks Jon!!!
BTW, to the reader - I was not paid nor was I asked to write this review.Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money Overview
Master Search AdvertisingWhether they "Google" "Yahoo" or even "Bing," millions of potential customers are searching within your business category--wouldn't you like to capture their business?
Search engine optimization expert Jon Rognerud cuts through the confusion surrounding search engine optimization and delivers a step-by-step plan to gaining greater visibility, drastically boosting website traffic, and multiplying sales numbers. Learn how to create a search-friendly website and employ a powerhouse SEO marketing plan using proven tools and tactics including keyword research, link building, local search, social media and more!
Learn how to:
Create an attractive website with SEO-enriched content
Choose the right keywords and create an effective seed list
Use effective tools to identify and attract quality traffic
Safeguard your site from becoming spam
Use cutting-edge tactics to gain local exposure and land on page 1 of Google
Create relationships with other sites through linking
Use social media tools to create targeted traffic
Turn traffic into sales

"Rognerud is a Master in search engine optimization and internet marketing. The tips and suggestions that he offers in his book are easy to understand and to implement even for the novice.He also offers many other powerful strategies that even an old pro like me finds insightful. Ultimate Guide to Search Engine Optimization is one of the few books that I recommend to students at our SEO Workshops." -- Radar by Roy Reyer, Certified Advanced SEO – Search Engine Academy,www.SEOtrainingSW.com
Jon Rognerud owns and runs chaosmap.com, a search marketing firm focusing on SEO, SMM, PPC, client strategy and implementation. He is a technologist with more than 20 years in the industry. His depth of experience includes owning an SEO development company, designing online database web applications and search systems, one of which was licensed to Expedia/Microsoft, and running internal business solutions at Overture/Yahoo.

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Wikis For Dummies Review

Wikis For Dummies
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Wikis For Dummies ReviewThis provides a solid overview of the history, general functions, and common uses of Wikis, and for that I am glad that I read it. One thing that I didn't consider until after I bought it -- and was using a few wikis already -- was that a great deal of the information was engine-specific. PBWiki was a common example throughout the book, but I don't use PBWiki, and I don't like the interface (I guess I got used to Wikispaces, which works perfectly for me). So although there was a great deal of good information about what I can do with a wiki, so much of the how wasn't useful to me, since I'll have to go learn the particulars of my engine of choice, rather than the ones in the book.Wikis For Dummies Overview
Corporations have finally realized the value of collaboration tools for knowledge sharing and Wiki is the open source technology for creating collaborative Web sites, as either a public site on the Internet or on a private intranet site
Shows readers how to set up Wikis in a corporate setting or on a personal site so that users can retrieve information, post information, and edit the content
Covers everything from choosing a Wiki engine to administration and maintenance
Discusses the advantages of using Wiki in a corporate environment, which companies such as Microsoft, Boeing, Disney, and Motorola have already discovered


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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) Review

Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing)
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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) ReviewI read a bunch of marketing books, and many are too theoretical or only focused on big-business examples that don't translate down well to small business owners. This book takes a totally different approach. It gives practical, hands on, real world advice to help business owners better market their businesses, and more important, grow their bottom lines. Bravo!Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget (Sales Marketing) OverviewSmall businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers direct access to their customers in a way never before possible. Businesses of all sizes can reach their target audience quickly and effectively through these tools but only when used correctly.Marketing in a Web 2.0 World shows you how to take advantage of the latest technologies to market your business. The best part is that many of the tools require little or no money to implement. You will learn how the social Web, and the various social networks that make it up, has fundamentally altered how the Internet is used as a marketing tool, allowing businesses to reach out and touch their target demographics like never before. You will be able to recognize and start optimizing your site to reach those demographics, and you will understand how your customers use the social web. You will learn how to establish your Web site as your marketing hub, drawing in visitors through the best search engine optimization (SEO) practices, Webinars, and blogs. You will find that Web 2.0 and social media marketing is not a fad but a fundamental shift in how business is being done today.Dozens of individuals have been interviewed for this book, from small business owners to marketing directors at national brands, providing their expert opinions and insights in to how the Web has evolved and what it will mean for the future of business marketing and promotion. You will learn how the perspective of marketing firms in major companies across the world has changed and how a small business s message can reach a global audience. You will learn how to use videos and podcasts alongside topnotch Web copywriting to reach your target while establishing yourself as a leader in your industry. If you are a small business owner, or just someone itching to make a big impact in Web 2.0, and has lost sleep worrying about your marketing budget, Marketing in a Web 2.0 World shows you how to take advantage of the most important resources available to any businesses willing to invest their time.

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Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World Review

Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World
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Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World ReviewI was surprised there was so much info put into this book, but it's still easy to follow and understand. I also like the step-by-step info, lists and bullet points, making it easier and more helpful than just a long narrative. Ken does come across like the nice guy a bunch of people say he is, with quite an interesting story, but it's so not just about him and what he did (unlike some books I've read).
Before the book, I thought a lot of the stuff would just be common sense, but I was wrong. It amazed me that some aspects I once thought were the easy parts or not that big of a deal, actually are (even like picking a product name - easy, but a lot of small important considerations that really matter.)
It also helped me see that done the right way, it can be easier than I thought to get my message out there and be heard, and that I knew even more people than I originally thought that could help me.

I knew there'd be info about joint ventures and product launches, but Ken goes into so much detail and gives so much information, it was waaay more helpful than I expected. It also made me realize I was leaving a whole lot of stuff out when I was figuring out what goes into a product launch and how to really make impact. With all of this new info, when I AM finally ready to do a launch, I'll be better prepared and have a much better chance for success! The book also helps people like me that don't already have a big mailing list.
It was helpful to read about having systems, but one of the best parts for me (other than JVs and launch info) was about automation, and deciding what to automate or not. (Automation seemed important in really helping to get the word out faster, AND easier, so it was a big issue for me.) It turns out some of the things to consider weren't as easy as I originally thought, and I've been looking at it all wrong, and would have worked on automating some of the wrong thinss. Now I know how to make those decisions the right way.
Overall, Ken's book is filled with a lot of terrific and useful information, with great lists and bullet points to make it easy to follow and understand, with some great stories as well (relevant ones). It's helping me fix some of my thinking, is filling in a lot of holes for other issues, and will now make me much more prepared for my own launch and getting my message out there! So thanks, Ken.Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World OverviewHow can one ordinary person make a difference in this noisy world?Some people spread a simple message that is so compelling that their voice is not solo for long. People rally around their message and spread it like wildfire.Impact reveals the key strategies used by some of the most influential people in the world.These people create measurable and undeniable impact on millions of people. The stories of these people and ordinary people alike, illustrate vital strategies that enable you to create your own legacy. How does one person touch millions of lives and have an impact on the way people think and act? Many people dream of having that kind of effect on others' lives, but few know how to accomplish it.If you want to make a real difference in peoples' lives: * Your ideas, products, and services must be noticed.* The news must be spread quickly.* Your projects must be sustainable over time.Impact will delve into stories of ordinary people who have left their marks on the world.You will discover very select and simple actions you can begin implementing today to ensure impact on a massive level. You'll learn how to:* Get noticed in a world that doesn't want to listen to you.* Find your audience and make them your advocates.* Motivate millions to action.

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About.com Guide to Web Design: Build and Maintain a Dynamic, User-Friendly Web Site Using HTML, CSS and Javascript (About.com Guides) Review

About.com Guide to Web Design: Build and Maintain a Dynamic, User-Friendly Web Site Using HTML, CSS and Javascript (About.com Guides)
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About.com Guide to Web Design: Build and Maintain a Dynamic, User-Friendly Web Site Using HTML, CSS and Javascript (About.com Guides) ReviewPart of my job as a Web designer/developer is to stay on top of current best practices, technology and software. This book covers all of that in a comprehensive but concise package.
The author goes a step beyond discussing what you can and can't do with a Web site, and offers practical, understandable reasons why, and specific examples of when a particular technique or technology is appropriate.
Like a well designed Web site, the book is well organized and easily readable. The links to the author's own website and others are well chosen, adding depth to the subject, and demonstrating an effective way to create a multimedia approach in which each medium plays a specific role, each complimentary to the other.
This is, by far, the best book of its kind that I've seen.
About.com Guide to Web Design: Build and Maintain a Dynamic, User-Friendly Web Site Using HTML, CSS and Javascript (About.com Guides) OverviewPeople are registering new hostnames at a rate of 2 million per month. "The About.com Guide to Web Design" is the essential guidebook they need to build user-friendly websites- start to finish. Her, novice programmers will never be confused or overwhelmed by technical jargon. Jennifer Kyrnin, The About.com Web Design/HTML expert, is an experienced professional who will walk with them, building a sample website along the way to illustrate to tools and easy-to-implement insider techniques that can fulfil their vision.Featuring these essentials for effective websites such as: choosing where to host your website and why; knowing the basic codes to use for greater functionality; adding drama using Flash, DHTML, Ajax, and more; and, using HTML and CSS libraries as handy quick references."The About.com Guide to Web Design" simplifies programming down to only the elements needed for exceptional websites!

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Successful Direct Marketing Methods, Seventh Edition Review

Successful Direct Marketing Methods, Seventh Edition
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Successful Direct Marketing Methods, Seventh Edition ReviewThis edition is one of the best texts on direct marketing. A classic text that everyone involved in direct marketing should read, this edition includes a lot more material on digital forms of direct marketing than the previous versions. These digital forms include marketing via the Internet; from banners and buttons to e-mail, online merchandising and website navigation and many other concerns. The text covers every form of direct marketing in detail as well as many case studies to show how they were used or are being used successfully.Successful Direct Marketing Methods, Seventh Edition Overview
With more than 250,000 copies sold, the classic text on direct marketing is now even better!

This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more!


Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers
Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!



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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Review

eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)
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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Reviewe-Marketing eXcellence, third addition, covers the entire scope of e-Marketing:
Objectives - Do you want to sell? build a brand? talk to and or serve customers?
e-Models - e-commerce, communications, online revenue, web2.0.
e-Customers - Who are they? why do they/don't they buy online? how do they buy? how do you build relationships with them? how do they communicate with each other?
Tools - Not just the internet! iDTV, Digital Radio, Mobile etc.
Site design - Establishing the purpose of the site, best practice design, navigation, structure and copywriting.
Traffic building - SEM, display advertising, e-mail, viral, PR.
CRM - Developing lasting relationships with your customers - database marketing, profiling and personalisation.
e-Business - From value chains to value networks; an analysis what's involved in setting up and managing an e-Business.
The main body text is well written, and the depth of coverage for each topic is just right for a book this size.
Throughout the book you'll find the following boxes:
e-Marketing Excellence - Real world case studies of how large corporations have used the topic being discussed in that part of the book.
Practical/Best Practice e-Marketing tip - Specifics on how you can use the topic being discussed in your own e-marketing campaigns.
e-Marketing Insight - Views from corporations, technology providers (e.g. Google), e-Marketing experts to get you thinking in multiple directions.
The book is also littered throughout with high quality charts, graphics and screenshots of actual websites, all in colour, to give you actual examples of how these techniques are being used.
This third edition of the book has extensive coverage on the latest trends in e-Marketing - viral marketing, web2.0 approaches such as social networking and online PR.
One of the highlights of this book, for me, is thorough coverage of the SOSTAC® approach to e-Marketing planning. Created by Paul Smith (who is a co-author of this book), the model provides a structured framework for building your e-Marketing plans. The model can be applied to projects from small to massive. The book concentrates on how to apply the SOSTAC® model specifically to e-Marketing. Essential reading for anyone involved in writing e-Marketing plans.
This book has broadened my knowledge of e-Marketing in a way that I would not have been able to do so without it. I found myself constantly thinking in new directions when reading it. I now have an appreciation of many more aspects of what's involved when planning for, implementing, and testing e-Marketing campaigns, and I would not hesitate to recommend this book to anyone involved in all aspects (strategizing, managing, implementing) of e-Marketing. The book also serves as an excellent resource for the e-Marketing student.eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) OvervieweMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:* Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTACplanning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.*Learn how to create a digital marketing strategy and get better campaign results* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews

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Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors Review

Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors
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Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors ReviewThis book will change the way you think about your online business. From page performance, to conversions, to user experience, to social media, "Complete Web Monitoring" covers the gamut of tools, techniques, and services that exist today to help you truly optimize the success of your online business.
The book breaks down all online business into four categories: Media, Transaction, Collaboration, and SaaS. Throughout the book, as you learn about the various flavors of analytics, usability, surveys, page performance, monitoring, online community management, collaboration...and how all of this fits together...you are given specific, direct, and actionable steps to take that apply to your specific business model. For example, "Transaction" businesses must focus on conversions, uptime of the checkout process, and what customers are saying about their products. "SaaS" companies should focus on the performance of their most common paths through the application, popularity of specific features, and the user experience of the holistic product.
The amount of data and the number of tools at your disposal are overwhelming. At times this book is rather overwhelming. Choosing between an analytics provider, a monitoring service, or a social media tracking service could keep you from actually accomplishing real work. Sometimes too much choice and too much data is a very dangerous thing. It's important to remember to step back, remember the goals behind your measurements, and focus on solving the problems of your customers. With that in mind, the lessons learned in this book will help you zero in on optimizing those end goals.
"Complete Web Monitoring" is valuable for the same reason it is difficult to categorize. The various tools and services that you learn about are generally used by many different departments across an organization, all for very different reasons, generally without any sort of collaboration. What you realize reading this book is that there is a lot more to the success of your business than the limited visibility you get from using these tools independently. To truly understand how your business is doing, and how you can improve not only revenue but also how you build your business, you need a holistic picture that includes data from numerous sources. "Complete Web Monitoring" gives you more then anything I've come across previously in giving you the tools, pointing you to the techniques, and teaching you to focus on what is most important.Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors Overview
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will:



Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis
Find out your market's motivations with voice-of-the-customer research
Measure the health and availability of your website with synthetic testing and real-user monitoring
Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators
Understand how to assemble this data into clear reports tailored to your organization and audience

You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez." -- Imad Mouline, CTO of Gomez


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SEO Warrior Review

SEO Warrior
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SEO Warrior ReviewI just finished reading SEO Warrior today. I'm a professional developer (mostly systems engineering in C, python, and java), but I dabble in best-practices web design on my spare time for fun. I picked up a copy of this book as I've heard a lot about "SEO" in the industry, but wasn't sure whether or not it was something real, or just a buzz word.
The author of this book, John I. Jerkovic does an excellent job not only detailing exactly how SEO works, but also why it works, what is good, and what is bad. The book starts out by proving certain SEO elements are legitimate, by using some perl program to perform a large amount of searches for popular keywords, then compare HTML elements of the top ranked sites to see what they have in common (keyword density, title element, meta tags, etc.) In my opinion, this alone was worth the money, as it clearly shows by real-world example, that SEO does work, and proves what elements are more important than others.
The material covered is very thorough (and at times, a bit too wordy), and will leave you with no questions unanswered. The author covers:
- tools to help you test your websites for SEO
- how to use google, yahoo, and bing searches to look for competitors
- how to use google, yahoo, and bing optimizations elements in your HTML pages to promote "organic SEO"
- how to avoid search engine spam
- how the nofollow attribute works
- how to create a sitemap
- how to write a robots.txt file
- where to look for relevant information on SEO
- how to use advertising to your advantage
- how to get money by showing ads on your website
- how to find and detect blackhat SEO
- how to use social media sites (twitter, facebook, etc.) to establish your brand
and a good deal of other topic.
The book is a bit thick, coming in at around 400 pages of content, but has quite a few diagrams illustrating google, yahoo, and bing webmaster tools (among other things), which take up ~5 -> 10% of the total pages. It is a very easy read, not very heavy on coding, but also not too high level.
I'd recommend this book to anyone who does web design themselves, and is interested in making their pages popular, but doesn't really know anything about SEO. The book teaches you everything you'll need to know, and takes you from nothing to everything in a few days.
SEO Warrior Overview
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques.

Create compelling sites with SEO that can stand the test of time
Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
Learn what makes search engines tick by utilizing custom scripts
Analyze your site to see how it measures up to the competition


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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Review

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World ReviewThis book was sent to me for free from a textbook company that I use. It is a very current primer on social media, why it is important and how it can change your business/organization. I have a feeling it will be dated in another year or so but right now it is a terrific book to read to build your social media knowledge base and understand how all types of organizations are leveraging social media. There are a bunch of case studies in the middle of the book that are interesting, especially the one on how the Red Cross used social media to raise money for the Haiti earthquake relief. I recommend it, especially if you are someone without a strong base knowledge of the topic.The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World Overview
Today's Hottest Trends for On-the-Spot Marketing!
"A must read for media and marketers."—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age."—John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift
"Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world."—John Miller, CMO, NBC Universal TV Group
"Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!"—Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited
"Beverly Macy is a true innovator and thought leader in the field of social media marketing."—Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles
About the Book

In an era when information travels at phenomenal speed along the "real-time Web," a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.
With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free!
Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how:
The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti
Orange County Transportation Authority engaged citizens to participate in transportation planning and use
DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time
EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models

Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

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301 Ways to Use Social Media To Boost Your Marketing Review

301 Ways to Use Social Media To Boost Your Marketing
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301 Ways to Use Social Media To Boost Your Marketing ReviewThis is a good, practical introduction to the world of social media, and is loaded with a lot of step-by-step advice for those of us who are completely new to the area. Each tip is limited to a page, so it's easy to use this as a reference book to `dip' into whenever you can to get new ideas. One quibble is that I think she introduces too many of the different social sites in detail, without giving any sort of ranking. Obviously, someone can't really give full attention to all the sites, so some guidance on which to concentrate on would have been nice. This isn't the only social media marketing book you'll need if you are starting out -- the book really doesn't address how to develop an overall marketing strategy in the social media world. Consider this a companion piece to the other books that you'll need when you research and build your marketing. For more in-depth book reviews I've done, search for goldenrulecomics on the Squidoo website.
301 Ways to Use Social Media To Boost Your Marketing Overview
Join the TubeMoguls, get Delicious, StumbleUponcustomers--and 298 more great tips!
MARKETINGThe time to start social media marketing was yesterday. Don't worry, though--this book will get you going today!301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do.
301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like:• BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS
You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!

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Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials) Review

Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)
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Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials) ReviewYes this is true, people seem so much fascinated about the tools these days. If you have one of the strong performing analytics tools like Omniture, Coremetrics, WebTrends, Google Analytics, etc you feel happy and contended that you are moving in the right direction but this is just a hallucination. And you know that at every month end when you send the excel report of your KPI's to the stakeholders and it just goes unnoticed as they don't know what to do.
Once you read this book, understand what is being told here, I bet you would know exactly what you have to do with those tools that puke data. The author has stressed on the entire process of Web Analytics which includes advance level understanding of KPIs (Key Performance Indicators), Benchmarking and even how to make your organization Web Analytics friendly.
I loved the How to Develop KPIs chapter. I read it twice - thrice, though mine is just a lead generation website but for me the Micro Level KPIs formulas were helpful. Second most important thing is the REAN model on which the author has stressed. I tried to ignore it at first thinking that its just another technical term to get famous but it turned out that if I think and plan according to the REAN model, the understanding and implementation becomes very easy of KPI's, reporting, Dashboard creation and other things. But this is a secret which I am not going to disclose to anyone in my organization because it simplifies things too much.
In all ... implementing the high end tool is of no use if at the end of the month you do not have any thing to action upon. In order to understand the actionable elements you need to get deeper (both Macro and Micro level) of your KPIs. If you believe Avinash Kaushik's 90 / 10 rule then this book is to help you in the 90 part.
Thanks ! Chandan Sharma
(Certified Google Analytics Individual, Certified Google AdWords Professional & Certified Usability Analyst from Human Factors International)Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials) Overview
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.

Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works.

With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.

* Unique: demand from marketers for a guide to building web analytics into business* Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture


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Professional WordPress (Wrox Programmer to Programmer) Review

Professional WordPress (Wrox Programmer to Programmer)
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Professional WordPress (Wrox Programmer to Programmer) Review"Professional WordPress - Design and Development" is a superb book that will be appreciated greatly by developers looking to WordPress (WP) for the first time or for giving them a more thorough understanding of the inner-workings of WP. WordPress, as I write this, is at the WordPress 3.0 beta 2 cycle of development. This book will still be pertinent even though it was not specifically written as a WP v3.0 book.
The book's chapters are arranged in 3 major sections. Chapters 1 thru 4 are a top-level look at WordPress. The history and development of WordPress is discussed as well as the presentation of a functional overview, discussion of installation (including a valuable discussion of debugging errors you may have during installation), a code overview and a tour of the core. There is good stuff here. For instance if you are unclear of the distinction between tags and categories, this will clear things up for you. Or if you've ever wondered what the Turbo option in the Dashboard is, your answer will be found in these chapters. There is even an excellent discussion of advanced wp-config options that is sure to be helpful to the developer as well as a lot of information on configuring your .htaccess file.
Chapters 5 thru 8 thoroughly explore the Loop, understanding the WordPress database and how to directly manipulate it (database queries, building your own taxonomies, direct database manipulation), plugins development & WordPress integration (shortcodes, widgets, plugin security) and theme development (modifying existing themes, creating new themes.)
Chapters 9 thru 15 cover everything else including content aggregation (how to get information into your WordPress site by various means such as XML feeds, integrating twitter, RSS feeds), creating a user experience through consistent navigation, design elements, how to structure your information, searching your site, mobile access & statistics, cache performance, dealing with spam, using WordPress as a content management system (CMS). For developers considering a new web site with WordPress, migrating an existing site to WP is an important consideration and this is discussed in Chapter 14. Chapter 15 concludes the book with a discussion on the WordPress developer community; how you can contribute, working on the core using Subversion and a look at other WordPress resources.
I am not a hardcore developer by any means. My experience with PHP and CSS is marginal, yet I learned a lot from reading this book. Using the code samples helped further my understanding of PHP and this has given me a new interest in learning more about the "inside" of WordPress.
This is a substantial book on WordPress especially geared to developers and secondarily to enthusiasts who wish to dig into WordPress more deeply and begin to explore what makes WordPress tick and how to extend WordPress. Even though the topics are discussed at an advanced level, the writing is not nearly as dry and cumbersome as other technical books can be.
This is an extremely valuable resource for the developer yet there is a thorough approach taken in the early chapters that even a fledgling WP user would find valuable (but not a non-technically minded reader.) However, it is certainly not an appropriate "first" book for the non-technical person simply desiring to get started with WordPress. There are more appropriate books for the non-technical reader. Having said that, there are certain users who may be inspired enough by the easily readable approach taken by the authors to be propelled to learn more because of the depth of information that is contained in this book. Merely using some of the existing code samples can help you learn more about writing and debugging PHP code and serve as a platform for future growth in your knowledge and skills.
This is a stand-out book on WordPress and anyone doing serious development with WordPress could benefit from "Professional WordPress." Highly recommended.
Professional WordPress (Wrox Programmer to Programmer) OverviewAn in-depth look at the internals of the WordPress system. As the most popular blogging and content management platform available today, WordPress is a powerful tool. This exciting book goes beyond the basics and delves into the heart of the WordPress system, offering overviews of the functional aspects of WordPress as well as plug-in and theme development.
What is covered in this book?
WordPress as a Content Management System
Hosting Options
Installing WordPress Files
Database Configuration
Dashboard Widgets
Customizing the Dashboard
Creating and Managing Content
Categorizing Your Content
Working with Media
Comments and Discussion
Working with Users
Managing, Adding, Upgrading, and Using the Theme Editor
Working with Widgets
Adding and Managing New Plugins
Configuring WordPress
Exploring the Code
Configuring Key Files
wp-config.php file
Advanced wp-config Options
What's in the Core?
WordPress Codex and Resources
Understanding and customizing the Loop
Building A Custom Query
Complex Database Operations
Dealing With Errors
Direct Database Manipulation
Building Your Own Taxonomies
Plugin Packaging
Create a Dashboard Widget
Creating a Plugin Example
Publish to the Plugin Directory
Installing a Theme
Creating Your Own Theme
How and When to Use Custom Page Templates
How to Use Custom Page Templates
Pushing Content from WordPress to Other Sites
Usability and Usability Testing
Getting Your Site Found
How Web Standards Get Your Data Discovered
Load Balancing Your WordPress Site
Securing Your WordPress Site
Using WordPress in the Enterprise
Is WordPress Right for Your Enterprise?
and much more!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech) Review

Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech)
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Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech) ReviewContent is Cash is "over the top" good. I've been marketing and selling content and other products for more than 30 years. Wendy's SONAR content management and distribution model is a classic. I implemented the principles in the book and SONAR for my projects and my client's and experienced tremendous results. Good stuff....seriously.Content is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz (Que Biz-Tech) Overview"Wendy's book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it."–Michael Masterson, Publisher, Agora, Inc., Early to RiseYou've already got great content — now, monetize it!Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca's SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you've never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today's best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It's not theory. It's a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget!You'll Learn How To:• Discover and leverage useful, valuable, actionable content you didn't know you had• Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing• Create more visibility, traffic, and awareness for your website and brand• Link content more tightly with prospecting and sales initiatives• Syndicate and aggregate content to extend its reach• Make your content easier to find on the Web—simply and inexpensively• Adapt your strongest content into high-performing online press releases• Encourage viral marketing, pass-along readership and word-of-mouth buzz• Measure your performance against the 3 O's: outputs, outcomes, and objectives• Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts• Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more

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Search Engine Optimization (SEO) Secrets Review

Search Engine Optimization (SEO) Secrets
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Search Engine Optimization (SEO) Secrets ReviewI don't usually do reviews but this book took me by surprise. I am impressed with the content, it was a fresh perspective on search engine optimization and it offered some really practical, useful advice that virtually anyone who understand the basics of SEO would be able to implement.
I eagerly pre-ordered the book because I have read Danny's articles on SEOmoz. It came 7 days ahead of the scheduled release date so I was delighted with Amazon.
I started reading and I couldn't put it down. Maybe I'm a nerd but I live and breathe online marketing and SEO was the core of it all.
Here are some of the key takeaways:
1. SEO Consulting Process - Learn how to win clients, how much you should charge for your services (master services agreement,
NDAs, SOW) and the best deliverables/reporting for your clients.
2. Suggested SEO Pricing - Website Audit, E-Commerce Site Audit, Link Building, Reputation Management, Social Media Management,
Keyword Research and etc. (Very helpful if you are looking at doing consulting work, it is so hard to determine the right price
point on your own).
3. 58-Page Comprehensive Technical SEO Site Audit - Unless you paid for SEO site audits in the past you won't be able to get a more
in-depth sample. Oh and he also show you how to do the Site Audit as well.
4. How to Conduct an E-Commerce Audit - In my opinion the first 4 items are worth it's weight in gold for a SEO freelancer, SEO
consultant or even an SEO agency.
5. SEO for Local Business - What works and what doesn't: customer opinions/reviews, universal search, image search, video search
and ranking factors.
6. Optimizing for Alternative Search Engines - Amazon, YouTube, Facebook, Delicious, Flickr and Twitter (this help outline how
search and social is truly intersecting and in order to be successful on the web you need to go beyond Google).
7. The Essentials - The book includes an explanation of how SEO works, top SEO tools to use, finding and troubleshooting common and
advanced SEO problems and of course SEO Best Practices (some of which you can find on SEOmoz).
The bottomline: Danny makes SEO actionable for the average person, more importantly he makes it lethal for the seasoned SEO veteran
(you can become a superstar-SEO-ninja with this book).
Since the SEO field is always rapidly changing, I highly recommend picking up this book as soon as possible (today if you can) because it will give you 80-90 percent of everything you need to start consulting successfully with SEO right away. I teach SEO at a local community college and I am contemplating to make this a required reading, it is that good and applicable.
Search Engine Optimization (SEO) Secrets OverviewTips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases
Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
Demonstrates how to perform a professional SEO Web site audit
Reveals the techniques that current SEO leaders use to remain high in rankings
Divulges secrets for spying on your competitors' ranking techniques

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade. From the Author: How to Get Your First Major SEO ClientI have worked with many of the webʼs most popular websites as an SEO consultant, and each of them shared one infuriating trait. While their SEO problems were not that difficult, the process of getting them to hire me was.Before I can explain how I overcame this barrier, let me set the context. Large clients generally suffer from many or all of the same difficulties: 'The potential major client's website scaled quickly but without SEO in mind. This makes going back and working with a legacy Content Management System (CMS) very difficult. 'The amount of inbound links is no longer a problem, but optimally passing the value of those links throughout the site is a problem. 'The production of content is no longer a problem, but that same content being duplicated across multiple URLs is massively devaluing that same content's value. 'Big organizations generally have very big websites. While the raw materials for a search engine optimized site are there, the information architecture is not. So how do you use this knowledge to get your first major SEO client? The answer is to create solutions to these problems before the potential client even identifies they exist and then sell your services to them in the correct way. Once you have done that, offer your solutions at a cheaper than market price (for your first major client only!) and make it clear you have the follow through necessary to guide these changes through their companies structure. That sounds good but how do I establish myself as a trusted source? That is exactly the correct question! Larger companies usually need hard data in order to make these decisions. This means you will need appropriate case studies. Case studies pay dividends so always be sure to create them after working with noteworthy clients. (I even recommend doing this in exchange for a lower price, if necessary.) Since in this scenario, you haven't already had a major client in the past, the best case study isn't really a case study at all. Use the potential clients site as an 'in progress case study" and cite actual problems that exist on their site today and show them the results your previous (although smaller) clients got in the past. Back this up with inside information on how others have seen similar results at other major websites. The most cost effective way to get that evidence is to take other SEOs who already worked with major clients out to lunch or coffee in exchange for examples and anecdotes they experienced with past clients. This will both help you become more knowledge and improve your ability to sell yourself. This combination of pre-identifying the potential major clients' problems, reassuring them that you have the stamina to push the changes through their company structure, demonstrating the type of results they will likely receive from working with you and basing all of that on case studies and actual examples make up the system you need to get your first big SEO client. While this should get you the results you need, more details are available in this book, Search Engine Optimization Secrets, in case you need more detailed instructions. This system has worked for me and it has worked for others. Now it is your turn.

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Search Engine Optimization (SEO): An Hour a Day Review

Search Engine Optimization (SEO): An Hour a Day
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Search Engine Optimization (SEO): An Hour a Day ReviewAs an seo consultant this book has played a HUGE role in helping me acquire the knowledge of seo i have today. I was a virtual seo newbie when i got this, my job requirements as an internet and ecommerce manager had been changed to include seo techniques and practices and i was more than a little worried that my ignorance of the subject would be found out, but by the time i'd read this twice i practically felt like i'd been involved in seo for years (yes, the transition was that smooth).
Here are my thoughts on this book.
Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).
I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.
The text and language of the book is easy enough to understand. The tools and resources mentioned throughout the book and especially at the end are very useful for anyone who's interested in keeping up to date with the ever changing rules of seo.
Another invaluable resource that really makes me feel this book is worth it's weight in gold is the third part which outlines a detailed 3 month seo plan to get your website to the top of the search engines for your chosen keywprds. Believe me it works! I know because i use it all the time for many of my clients. If you want to get your website to the top of the search engine rankings, "Search engine optimization: an hour a day" is all you need.Search Engine Optimization (SEO): An Hour a Day OverviewThe third edition of the bestselling guide to do-it-yourself SEO
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it's the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
A successful SEO plan is vital to any business with an online presence
This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

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Get On Google Front Page Review

Get On Google Front Page
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Get On Google Front Page ReviewThis is the second book I have read by Jason Matthews. I really appreciate the way he explains processes using easy to understand language and also giving personal accounts of his own experiences. I have read other books on SEO. Usually I just give up before the 4th chapter (either in boredom or complete bewilderment). This book is different - easy to understand and actually fun to read. I downloaded the book to my Kindle and it reads perfectly. I'll probably buy a print copy too. Well done Jason!Get On Google Front Page OverviewWant to get your website on Google's front page? Of course you do, if traffic and visitors matter. How do you rise to the very first page of results? Do you need money or an amazing website or thousands of daily visitors? Nope, you just need to know one thing: It's all about SEO (search engine optimization). Used wisely, SEO can get any site to the top without money or huge traffic.What exactly is SEO? It's the factors utilized by a website or blog that help the search engines find them and see their relevance to the subject of search. Some are out of your control, like total number of visitors and time of existence. Most of the factors are in your control, like keywords, meta descriptions and tags, categories/labels, titles, link-building and more. Can you take simple steps that will dramatically help with SEO results and get your website on the coveted page one of Google? Absolutely. In fact, it's fairly easy for anyone.This book walks you through it, step by step, and your site will get on Google front page. Anyone can do this. It costs nothing but a little bit of time, and you too will rise to the first page of the world's largest search engine.You'll learn to:
research and pick the very best keywords, both short-tail and long-tail
add meta tags with meta description to page source
optimize the text and images within website pages
get your URL back-links out to thousands of other sites
monitor your visitor's trends and maximize how they find you
build online platform, increase visibility
use social media tools wisely (Google Plus, Facebook, Twitter, etc.)
network with people from all over the globe
and much more...
This is not a get-rich-quick scheme, but it works if done right over time. Within a few weeks to a few months, you'll see real results and you will get to the very first page.

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