Developing an Online Educational Curriculum: Technologies and Techniques Review

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Developing an Online Educational Curriculum: Technologies and Techniques ReviewThis is a comprehensive, easy-read that brings every aspect of online curriculum development into focus before it marches into the details of practical, successful class management. Through it all, Lynnette's constant thread is defining the role of the teacher in creating an online community that works. She is an excellent guide. Whether your target is an online class or a curriculum, read this one. For the technically challenged, it covers all the tools. For the technology-savy, it draws attention to the human element. Even if you're already involved with online education, you'll find fresh ideas here.Developing an Online Educational Curriculum: Technologies and Techniques OverviewDeveloping an Online Educational Curriculum: Techniques and Technologies acts as a guidebook for teachers and administrators as they look for support with their online education programs. It offers teaching suggestions for everything from course development to time management and community building. The book is designed to provide information to help teachers work more effectively with online tools, develop course materials for existing online courses, work with the internet as a medium of education and complete daily activities - such as evaluating assignments, lecturing and communicating with students more easily. Administrators are also given support in their efforts to recruit, train, and retain online teachers, allocate resources for online education and evaluate online materials for promotion and tenure.

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The e-Policy Handbook: Rules and Best Practices to Safely Manage Your Company's E-Mail, Blogs, Social Networking, and Other Electronic Communication Tools Review

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The e-Policy Handbook: Rules and Best Practices to Safely Manage Your Company's E-Mail, Blogs, Social Networking, and Other Electronic Communication Tools ReviewFun, concrete, easy to read. I'm writing my office email policy based im this book.The e-Policy Handbook: Rules and Best Practices to Safely Manage Your Company's E-Mail, Blogs, Social Networking, and Other Electronic Communication Tools Overview" Trillions of e-mails travel each year through corporate networks-and they're not all work-related. But for organizations wishing to protect themselves from liability, e-mail is no longer the only danger-they now have to contend with blogs, social networking sites, and other new technologies. Packed with electronic rules, step-by-step guidelines, sample policies, and e-disaster stories, this revised edition of The e-Policy Handbook helps readers:implement strategic electronic rules ' prevent security breaches and data theft ' safeguard confidential company and customer information ' manage new and emerging technologies ' write and implement effective policies ' train employeesUpdated to cover new technologies, including instant messaging, social networking, text messaging, video sites, and more, this is a comprehensive resource for developing clear, complete e-policies. "--This text refers to the Kindle Edition edition.

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Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues Review

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Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues ReviewIf you or your company is not blogging yet... you will be very soon. There are currently over 9 million bloggers in the U.S. It takes about twenty minutes to set up your first blog in fact it is so easy and quick that about 80,000 a day are doing it.
There is no doubt that if the internet has changed doing business as we know it then blogging has changed marketing as we know. And not just a little bit, but to an extent that we are just starting to figure out.
Blogging is the most democratic of what the internet has to offer. With the right blog a person can become world famous literally over night. Suddenly authors who could not get their works published use blogs to create a following of readers large enough to get the attention of publishers who sign them to book contracts. There is the case of the young unknown New York City woman who decided to work her way through Julia Child's cookbook one recipe at a time and then create a blog about it. That young lady is now world famous with an instant bestseller to launch her writing career..
Businesses are using blogs to get closer to their customers. Their employees are using blogs to complain about those businesses. Blogs are being used to influence politics both local and especially national.
But now this virtual free for all is over, rules and regulations have come into the picture as the law has come to this "last frontier" of commerce. And with the arrival of the rules comes this down to earth easy to read" rule book" by Nancy Flynn, written in a wonderful easy to read and appreciate prose this book takes all bloggers veterans and novices alike through the peaks and valleys of blogging.
From the firsts section where Ms. Flynn describes the importance of blogging and its impact on the global marketplace to tips on how to make your blog successful, to most importantly her section on how to keep your company out of court, this book proves invaluable.
Here are some examples of the more pertinent advise you'll get from this book:
*Blog etiquette: What you can and cannot say on your blog.
*Employee bloggers beware. If you are an employee and you knock your company you can and will be found out and in the best case you will only be fired, worst case sued.
*Don't allow IT to dictate your business blog program. (personally I say don't let your IT people anywhere near your blog, or your web site for that matter. Just let them help built it, connect it and keep it running other than that do not listen to a single thing they have to say about marketing and customers. They don't have a clue they are IT people for heaven's sake!)
*The casual conversational tone of a blog is what makes it particularly dangerous. You can be sued for libel for what you say on a blog as much as you can be for printing it in a newspaper.
I have to admit that I am hooked on the whole blogging thing and that's why this book appeals to me. In the past couple of months I have purchased a whole shelf of books on the subject and Blog Rules is without question the most valuable book on the subject of blogs. If I had bought this one first, I could have saved a bunch of money and skipped buying the others.
This is the book that answers all the questions. This is without a doubt the "everything you ever wanted to know about blogs but were afraid to ask" book on the subject.
As I stated earlier, if blogging is in your future, and it is you have to have this book.Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues Overview

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Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning, and Performance Review

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Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning, and Performance ReviewOnce again, Marc Rosenberg shows us the way to really transform our organizations into efficient, effective knowledge-centered enterprises. He warns that e-Learning, like training in general, is often done the wrong way, for the wrong reasons. He busts myths right and left (the section on "the myths of e-Learning" alone is worth the purchase price!), and steadfastly refuses to be swept along by fads, technologies -- or even traditions of training.
What Rosenberg does is to lay out a vision of the Smart Enterprise, in which the focus is on performers rather than learners. He argues persuasively that technologies such as e-Learning, classroom learning, knowledge management, communications and collaboration technologies are best viewed not as individual technologies (or fads), but rather as complementary parts of a balanced strategy for performance improvement in enterprises which effectively translate data to knowledge to information to performance. Detailed chapters then discuss each of the key components of this strategy for performance improvement, including practical advice on how to implement them and where the pitfalls are. Examples and issue sidebars featuring luminaries in the field and corporate success stories add weight to the argument.
This is not just another "business book of the month" full of quick-fix half-truths. It is a mature, broad and comprehensive view of what it really takes to make any knowledge-intensive organization get what it needs to reach its goals. Senior line organization managers will find it essential; training managers will find it liberating and exhilerating -- or threatening. It's required reading for everyone responsible for making their enterprises smart.Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning, and Performance OverviewA follow-up to his best-selling E-Learning, Beyond E-Learning explains the most current thinking on how organizations learn and apply what they know to be successful, and explores the increasingly important role that technology plays, not as an end in itself but as a vital means to get there. The book also provides a clear path for helping to integrate learning—including e-learning—knowledge management, and performance support, and will help training professionals and the organizations they serve go beyond common myths and misconceptions about training and e-learning, focus training/learning activities directly on organizational know-how, and implement a framework that can (at last) be a catalyst for true organizational learning.

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Wikis For Dummies Review

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Wikis For Dummies ReviewThis provides a solid overview of the history, general functions, and common uses of Wikis, and for that I am glad that I read it. One thing that I didn't consider until after I bought it -- and was using a few wikis already -- was that a great deal of the information was engine-specific. PBWiki was a common example throughout the book, but I don't use PBWiki, and I don't like the interface (I guess I got used to Wikispaces, which works perfectly for me). So although there was a great deal of good information about what I can do with a wiki, so much of the how wasn't useful to me, since I'll have to go learn the particulars of my engine of choice, rather than the ones in the book.Wikis For Dummies Overview
Corporations have finally realized the value of collaboration tools for knowledge sharing and Wiki is the open source technology for creating collaborative Web sites, as either a public site on the Internet or on a private intranet site
Shows readers how to set up Wikis in a corporate setting or on a personal site so that users can retrieve information, post information, and edit the content
Covers everything from choosing a Wiki engine to administration and maintenance
Discusses the advantages of using Wiki in a corporate environment, which companies such as Microsoft, Boeing, Disney, and Motorola have already discovered


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About.com Guide to Web Design: Build and Maintain a Dynamic, User-Friendly Web Site Using HTML, CSS and Javascript (About.com Guides) Review

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About.com Guide to Web Design: Build and Maintain a Dynamic, User-Friendly Web Site Using HTML, CSS and Javascript (About.com Guides) ReviewPart of my job as a Web designer/developer is to stay on top of current best practices, technology and software. This book covers all of that in a comprehensive but concise package.
The author goes a step beyond discussing what you can and can't do with a Web site, and offers practical, understandable reasons why, and specific examples of when a particular technique or technology is appropriate.
Like a well designed Web site, the book is well organized and easily readable. The links to the author's own website and others are well chosen, adding depth to the subject, and demonstrating an effective way to create a multimedia approach in which each medium plays a specific role, each complimentary to the other.
This is, by far, the best book of its kind that I've seen.
About.com Guide to Web Design: Build and Maintain a Dynamic, User-Friendly Web Site Using HTML, CSS and Javascript (About.com Guides) OverviewPeople are registering new hostnames at a rate of 2 million per month. "The About.com Guide to Web Design" is the essential guidebook they need to build user-friendly websites- start to finish. Her, novice programmers will never be confused or overwhelmed by technical jargon. Jennifer Kyrnin, The About.com Web Design/HTML expert, is an experienced professional who will walk with them, building a sample website along the way to illustrate to tools and easy-to-implement insider techniques that can fulfil their vision.Featuring these essentials for effective websites such as: choosing where to host your website and why; knowing the basic codes to use for greater functionality; adding drama using Flash, DHTML, Ajax, and more; and, using HTML and CSS libraries as handy quick references."The About.com Guide to Web Design" simplifies programming down to only the elements needed for exceptional websites!

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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Review

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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) Reviewe-Marketing eXcellence, third addition, covers the entire scope of e-Marketing:
Objectives - Do you want to sell? build a brand? talk to and or serve customers?
e-Models - e-commerce, communications, online revenue, web2.0.
e-Customers - Who are they? why do they/don't they buy online? how do they buy? how do you build relationships with them? how do they communicate with each other?
Tools - Not just the internet! iDTV, Digital Radio, Mobile etc.
Site design - Establishing the purpose of the site, best practice design, navigation, structure and copywriting.
Traffic building - SEM, display advertising, e-mail, viral, PR.
CRM - Developing lasting relationships with your customers - database marketing, profiling and personalisation.
e-Business - From value chains to value networks; an analysis what's involved in setting up and managing an e-Business.
The main body text is well written, and the depth of coverage for each topic is just right for a book this size.
Throughout the book you'll find the following boxes:
e-Marketing Excellence - Real world case studies of how large corporations have used the topic being discussed in that part of the book.
Practical/Best Practice e-Marketing tip - Specifics on how you can use the topic being discussed in your own e-marketing campaigns.
e-Marketing Insight - Views from corporations, technology providers (e.g. Google), e-Marketing experts to get you thinking in multiple directions.
The book is also littered throughout with high quality charts, graphics and screenshots of actual websites, all in colour, to give you actual examples of how these techniques are being used.
This third edition of the book has extensive coverage on the latest trends in e-Marketing - viral marketing, web2.0 approaches such as social networking and online PR.
One of the highlights of this book, for me, is thorough coverage of the SOSTAC® approach to e-Marketing planning. Created by Paul Smith (who is a co-author of this book), the model provides a structured framework for building your e-Marketing plans. The model can be applied to projects from small to massive. The book concentrates on how to apply the SOSTAC® model specifically to e-Marketing. Essential reading for anyone involved in writing e-Marketing plans.
This book has broadened my knowledge of e-Marketing in a way that I would not have been able to do so without it. I found myself constantly thinking in new directions when reading it. I now have an appreciation of many more aspects of what's involved when planning for, implementing, and testing e-Marketing campaigns, and I would not hesitate to recommend this book to anyone involved in all aspects (strategizing, managing, implementing) of e-Marketing. The book also serves as an excellent resource for the e-Marketing student.eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) OvervieweMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:* Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTACplanning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.*Learn how to create a digital marketing strategy and get better campaign results* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews

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Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors Review

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Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors ReviewThis book will change the way you think about your online business. From page performance, to conversions, to user experience, to social media, "Complete Web Monitoring" covers the gamut of tools, techniques, and services that exist today to help you truly optimize the success of your online business.
The book breaks down all online business into four categories: Media, Transaction, Collaboration, and SaaS. Throughout the book, as you learn about the various flavors of analytics, usability, surveys, page performance, monitoring, online community management, collaboration...and how all of this fits together...you are given specific, direct, and actionable steps to take that apply to your specific business model. For example, "Transaction" businesses must focus on conversions, uptime of the checkout process, and what customers are saying about their products. "SaaS" companies should focus on the performance of their most common paths through the application, popularity of specific features, and the user experience of the holistic product.
The amount of data and the number of tools at your disposal are overwhelming. At times this book is rather overwhelming. Choosing between an analytics provider, a monitoring service, or a social media tracking service could keep you from actually accomplishing real work. Sometimes too much choice and too much data is a very dangerous thing. It's important to remember to step back, remember the goals behind your measurements, and focus on solving the problems of your customers. With that in mind, the lessons learned in this book will help you zero in on optimizing those end goals.
"Complete Web Monitoring" is valuable for the same reason it is difficult to categorize. The various tools and services that you learn about are generally used by many different departments across an organization, all for very different reasons, generally without any sort of collaboration. What you realize reading this book is that there is a lot more to the success of your business than the limited visibility you get from using these tools independently. To truly understand how your business is doing, and how you can improve not only revenue but also how you build your business, you need a holistic picture that includes data from numerous sources. "Complete Web Monitoring" gives you more then anything I've come across previously in giving you the tools, pointing you to the techniques, and teaching you to focus on what is most important.Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors Overview
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will:



Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis
Find out your market's motivations with voice-of-the-customer research
Measure the health and availability of your website with synthetic testing and real-user monitoring
Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators
Understand how to assemble this data into clear reports tailored to your organization and audience

You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez." -- Imad Mouline, CTO of Gomez


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Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials) Review

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Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials) ReviewYes this is true, people seem so much fascinated about the tools these days. If you have one of the strong performing analytics tools like Omniture, Coremetrics, WebTrends, Google Analytics, etc you feel happy and contended that you are moving in the right direction but this is just a hallucination. And you know that at every month end when you send the excel report of your KPI's to the stakeholders and it just goes unnoticed as they don't know what to do.
Once you read this book, understand what is being told here, I bet you would know exactly what you have to do with those tools that puke data. The author has stressed on the entire process of Web Analytics which includes advance level understanding of KPIs (Key Performance Indicators), Benchmarking and even how to make your organization Web Analytics friendly.
I loved the How to Develop KPIs chapter. I read it twice - thrice, though mine is just a lead generation website but for me the Micro Level KPIs formulas were helpful. Second most important thing is the REAN model on which the author has stressed. I tried to ignore it at first thinking that its just another technical term to get famous but it turned out that if I think and plan according to the REAN model, the understanding and implementation becomes very easy of KPI's, reporting, Dashboard creation and other things. But this is a secret which I am not going to disclose to anyone in my organization because it simplifies things too much.
In all ... implementing the high end tool is of no use if at the end of the month you do not have any thing to action upon. In order to understand the actionable elements you need to get deeper (both Macro and Micro level) of your KPIs. If you believe Avinash Kaushik's 90 / 10 rule then this book is to help you in the 90 part.
Thanks ! Chandan Sharma
(Certified Google Analytics Individual, Certified Google AdWords Professional & Certified Usability Analyst from Human Factors International)Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials) Overview
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.

Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works.

With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.

* Unique: demand from marketers for a guide to building web analytics into business* Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture


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Social Media Marketing For Dummies Review

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Social Media Marketing For Dummies ReviewI really enjoyed this book and found it both extremely thought provoking and practical. It has some smart insights, introduces a clear framework for understanding and approaching social media marketing and then explains the specifics of how to market on each of the social media platforms while recognizing that this is part of the marketing puzzle and not the whole one. It really seems like a one stop shop in terms of covering the basics, the more strategic concepts (including mobile social media) and the practicalities of what you can "buy" and "earn" across the social web. I definitely recommend this book to read. Its thoughtful, specific and actionable and not hype driven. The author obviously has a lot of experience in this space and it shows.Social Media Marketing For Dummies OverviewLearn how easy it is for your market to get your message
Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.
Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:
Use Twitter, blogs, Facebook, and other social media outlets to full advantage
Create your own online spokesperson for your brand
Identify social media sites that appeal to your target audience
Tell which social platform works for which objectives
Develop a unique, Google-able voice in social media
Optimize your page to attract clicks and customers
Set up a program to assess your success and measure your results

Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

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E-learning Tools and Technologies: A consumer's guide for trainers, teachers, educators, and instructional designers Review

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E-learning Tools and Technologies: A consumer's guide for trainers, teachers, educators, and instructional designers ReviewThis book dives deep down into the process of selecting the precise software and hardware one needs to create, deliver and access e-learning. As in his previous books, Horton has done an admirable job at presenting the tools, and the process for selecting them, into small, step by step discussions.
However, I have two significant quibbles with this book.
First, it begins with chapter after chapter on all the individual tools you might possibly use and concludes with the process for deciding what you need. To me that is akin to starting off a book written to help someone decide what type of home they want, with chapters on all the different types of roofs or windows there are, rather than first walking readers through such important questions as: how big is your family? and do you intend to entertain?, which instantly narrow your best options. Reading this book, I found myself quickly bogged down in deep detail on tools I learned I might not even need.
Secondly, many of the e-learning tool categories overlap in functionality, and some tools do it all. If this book had provided specific reviews of the best tools out there and how their features co-mingle, it would have been a big help. Instead, he neutrally lists scores of products in several of the categories discussed.
I did come away from this book with a solid understanding of the tool categories. Unfortunately, I am still pretty befuddled as to how to wade through all the complexities of those tool categories and how they relate to my objectives to decide which tools to buy.E-learning Tools and Technologies: A consumer's guide for trainers, teachers, educators, and instructional designers OverviewA comprehensive guide to help you cut through the hype in order to select the best E-Learning tools and vendors for your specific needsWith its ability to both reduce operating costs and train more people, E-Learning is an attractive option for companies that are trying to balance business and educational goals. But in order to implement an E-Learning program, you'll have to wade through hundreds of learning management systems, learning content management systems, authoring schools, and collaboration environments to determine what solution will work best for your situation.In this in-depth book, recognized E-Learning experts William and Katherine Horton survey the entire field of E-Learning tools for you. They provide you with a systematic way to identify, evaluate, and choose products and services based on different E-Learning scenarios.In this no-holds barred look at E-Learning tools, the authors:* Arm you with a complete list of questions to ask vendors before you commit to a product* Describe product limitations throughout each chapter and include special Rant sections that you must read* Present tips and tricks as well as common mistakes to avoid* List potential vendors and contact information by tool categoryThe companion Web site contains design forms, checklists of features to look for in the various tool categories, spreadsheets, and lists of specific tools and vendors.

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