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Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies ReviewLarge-scale usability testing is not new, but it's definitely become bigger and more important now than ever before. The reasons why it's becoming such a popular research method are many and are relatively clear: Cost-effectiveness, statistical significance, geographic coverage, etc. There are powerful tools being used by leading UX teams from top global brands using this method. However, still today many UX Pros are used to testing mostly in the Lab environment and in many cases are either intimidated by statistics or simply don't feel comfortable outside of the Lab or if they don't see the participant's face. In my humble opinion, this must change for the good of the UX industry.Beyond the Usability Lab is both simple and amazing. What the authors have done is prove how powerful online usability studies truly are. It's an eye-opener for an industry (UX) in need for more accountability and credibility. UX Pros must back up their findings and conclusions with both qualitative and quantitative data, not just rely on what 5 users have to say about an interface.
Don't get me wrong: I think testing in the Lab is GREAT and I'm 100% sure that the authors think the same. But today's highly competitive marketplace requires UX Pros to go BEYOND THE LAB and have a versatile usability toolkit to truly understand and measure UX.
I've got to thank the authors (highly experienced UX Pros themselves) for their vision and the effort to push this research method. Much like it was with tools for Web analytics, online surveys or even Lab studies back in the 1990s (first rejected and then slowly being adopted by everyone), I'm quite certain that large-scale Online Usability Studies will become mainstream pretty soon.Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies Overview
Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques.
*The first guide for conducting large-scale user experience research using the internet *Presents how-to conduct online tests with 1000s of participants - from start to finish *Outlines essential tips for online studies to ensure cost-efficient and reliable results
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